Marketing Director

This is a people-centric and results-oriented role focused on coordinating the efforts and talent of the marketing team in order to support companys brand objectives through strategic marketing initiatives.

This is a critical role behind the success of the brand since it means having a mastery of various and simultaneous project goals, as well as being able to coordinate multiple resources and oversee production and operations on a daily basis. The Marketing Director role demands excellence from each member of the team in being able to fully deliver marketing material on time and up to brand standards, with a high level of accountability and drive for success. This role requires high-level communication to ensure all brand marketing goals are clearly aligned from planning to production and final implementation.

Responsibilities

Production Expectations and Deliverables:

Responsible for the day-to-day execution of marketing objectives through direct team coordination and efficient task management

Manages project boards, project resources, and production schedules, serving as both task manager and immediate approver for brand and quality standards

Manages Marketing Deliverables Including But Not Limited To

brand promotion

webpages

email campaigns

template creation

content renovation

graphics creation

social media content creation

paid advertising campaigns

video content creation

event marketing collateral creation

print marketing

Provides actionable insights based on data analysis to determine campaign success and notable areas for improvement

Encourages and cultivates the marketing team members skills and continued improvement in their respective fields

Design And Direction

Streamlines the start-to-finish marketing processes from brainstorming to research, page design to page conversion, scheduling, and deployment, monitoring and analysis, and providing valuable editorial input at every step

Mastery of brand guidelines and upholds visual standards consistent with the brand’s overall objective

Is up-to-date and very familiar with all of the brand’s products and services

Regularly reviews and conducts retrospective analysis on the existing portfolio of work

Management And Coordination

Clearly communicates marketing objectives to design, copy and development team members

Collaborates with team members to ensure all creative assets meet objectives and all deliverables meet critical deadlines

Identifies needed resources and makes recommendations on software tools and standards

Secures approvals from stakeholders for all marketing deliverables

Prepares reports and presentations as needed for retrospectives, analysis and strategic planning

Excellent leadership, communication, and collaboration abilities.

Strong time management and organizational abilities

Qualifications

Minimum Qualifications:

Experience working with a variety of marketing strategies and channels, including email marketing, website maintenance, content development, blogging, social media and event marketing

Thorough understanding of the marketing funnel, the design process, project management principles, managing client relationships, and steps in the customer journey

Awareness of good user experience practices and core concepts of digital marketing

Experience in working in high traffic/quick turnaround environment

Critical and methodical thinker

High attention to detail

Self starter

Well informed of current marketing trends

Working knowledge of task management and CRM software (Salesforce, Asana)

Working knowledge of bulk email software platforms along with email best practices

Experience with core design programs in the Adobe Creative Suite and Figma

Proficiency in MS Word, MS Excel and Google Suite programs

At least 5 years’ experience in a key marketing role

At least 5 years’ experience managing creative initiatives

Must have perfect English written and oral communication skills

Bachelor’s Degree is required; an advanced degree is preferred