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National Sales Manager General Trade

Talentmate

Philippines

13th January 2026

2601-2544-746

Job Description

Industry Leader
Stability & Security

About Our Client

One of the Philippines largest and most diversified beverage manufacturers, operating some of the most modern and fully integrated production facilities in Southeast Asia.

Job Description

Strategic Leadership

Develop and implement the national general trade sales strategy to achieve volume, revenue, and distribution targets.
Build annual operating plans (AOP), sales forecasts, and commercial programs.
Identify market opportunities, competitive insights, and growth levers for GT channels.

Sales Management

Lead and motivate regional sales managers, territory managers, and field sales teams.
Manage distributor operations, ensuring optimum inventory, coverage, and execution standards.
Drive numeric and weighted distribution targets across priority channels and outlets.

Route-to-Market (RTM) & Execution

Design efficient RTM models to improve coverage, productivity, and cost-to-serve.
Implement channel programs, pricing strategies, promotional plans, and merchandising standards.
Ensure strong trade execution at point-of-sale, including visibility, planogram compliance, and activation

The Successful Applicant

Minimum 15 years of progressive sales experience in FMCG, preferably beverages.
Strong understanding of general trade channels, distributor management, and RTM strategies.
Proven track record of leading and developing large, diverse sales teams.
Excellent analytical, negotiation, and commercial planning skills.
Ability to work in a fast-paced, growth-driven environment.

Whats On Offer

Fast-Growing Brand: Join a bottled beverage company experiencing rapid expansion, giving you the platform to influence national strategy and make a visible impact.
High Ownership & Autonomy: Lead nationwide initiatives with the freedom to shape the future of our General Trade business.

Contact: Dex Vergara

Quote job ref: JN-012026-6917178

Job Details

Role Level:	Mid-Level	Work Type:	Full-Time
Country:	Philippines	City:	Makati National Capital Region
Company Website:	https://redirect.michaelpage.com/mp-home	Job Function:	Analyst
Company Industry/ Sector:	Personal Care Product Manufacturing Retail Groceries And Food And Beverage Manufacturing

What We Offer

About the Company

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