Marketing Communications Specialist NUSTAR

Department

Sales, MarCom & Catering

Employee Type

Probationary

Job Responsibilities

• Develop engaging and informative content for various marketing channels, including website copy, social media posts, blog articles, email newsletters, and promotional materials.
• Write clear, concise, and persuasive copy that effectively communicates the hotels unique selling points, amenities, services, and special offers to target audiences.
• Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing materials to maintain brand integrity and reinforce brand recognition.
• Manage the hotels digital marketing channels, including the website, social media platforms, email marketing campaigns, and online advertising campaigns.
• Create and schedule social media posts, monitor social media engagement, and respond to comments and messages to foster meaningful interactions with followers and guests.
• Execute email marketing campaigns, including segmentation, content creation, scheduling, and performance tracking, to drive customer engagement, retention, and conversion.
• Develop and maintain relationships with media outlets, journalists, bloggers, and influencers to secure media coverage, press releases, and editorial opportunities for the hotel.
• Write press releases, media pitches, and other communication materials to announce hotel news, events, promotions, and initiatives to generate positive publicity.
• Monitor media coverage and social media mentions of the hotel, respond to media inquiries, and manage crisis communications to protect the hotels reputation and brand image.
• Collaborate with graphic designers, photographers, and videographers to create visually appealing marketing collateral, including brochures, flyers, signage, videos, and photo galleries.
• Ensure all marketing materials are consistent with brand guidelines, reflect the hotels unique identity and style, and resonate with the preferences and expectations of target audiences.
• Monitor and analyze key performance metrics for marketing campaigns and initiatives, including website traffic, social media engagement, email open rates, conversion rates, and return on investment (ROI).
• Prepare regular reports and presentations to communicate marketing performance, trends, insights, and recommendations to senior management and key stakeholders.
• Use data-driven insights to optimize marketing strategies, identify opportunities for improvement, and allocate resources effectively to achieve marketing objectives.
  
  

• At least two (2) years of related work experience in the hotel industry
• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field (Master’s degree or professional certifications are a plus)
• Proven experience in marketing communications, digital marketing, or public relations, preferably in the hospitality industry
• Proficiency in digital marketing tools and platforms, including:
• Content Management Systems (CMS)
• Email marketing software
• Social media management tools
• Analytics platforms
• Strong planning and organizational skills
• Excellent interpersonal and communication abilities
• Creative mindset with a results-oriented and problem-solving approach