Senior Brand Manager 06J26

The Senior Brand Manager plays a critical role in shaping the perception and market presence of a company's products or services. This position requires a combination of strategic vision and hands-on implementation skills to develop and manage brand strategies that align with business goals and customer expectations. As a Senior Brand Manager, you will lead a cross-functional team to innovate, execute, and evaluate marketing plans, ensuring the brand’s voice is consistent and resonates with target audiences. Your expertise in market research, product development, and competitive analysis will influence decision-making and drive brand growth. If you're passionate about branding and have a proven track record of elevating brand visibility and equity, this role offers the opportunity to make a substantial impact within a forward-thinking organization.

Responsibilities

• Develop comprehensive brand strategies to enhance market share and customer loyalty.
• Lead cross-functional teams in executing brand initiatives and marketing campaigns.
• Conduct and analyze market research to identify opportunities and brand positioning.
• Monitor industry trends to keep the brand competitive and relevant.
• Collaborate with product development teams to ensure brand principles are maintained.
• Create and manage budgets for brand marketing and promotional activities.
• Oversee the development of all brand communications, including digital content.
• Evaluate the effectiveness of marketing strategies through KPIs and other metrics.
• Work with sales teams to ensure brand strategies align with sales objectives.
• Build relationships with key partners to leverage co-branding opportunities.
• Mentor junior brand managers and other marketing team members.
• Report on brand performance to senior leadership and stakeholders regularly.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 7 years of experience in brand management or marketing roles.
• Proven track record of successful brand development and marketing execution.
• Strong analytical skills with proficiency in using market research tools.
• Excellent communication skills, both written and verbal, for various audiences.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience leading and mentoring a team of marketing professionals.