In Customer Development, we do more than just sell. We strive to be the #1 Partner Supplier for our retailers, the bridge between our brands and consumers, by helping them grow their business. As an Omniretail Solutions Sr. Asst. Manager, you will get to play a part in ensuring this by enabling data-driven collaboration with retailers to drive category growth.
The Omniretail Solutions team is the go-to partner of our customers for bespoke, curated category experiences, anchored on their unique realities and that of their shoppers. You’ll get to work with retailers to bring category-growing initiatives, designed with the Filipino shopper at the forefront, to life in-store and online, in partnership with internal stakeholders. You’ll be part of a team that believes in doing work that delivers real impact – for our brands, for our retailers, and ultimately, for the Filipino consumer.
Key Responsibilities
Leads the creation and execution of CRM (customer relationship management) strategy for their assigned Business Unit (BU)
Includes creation of calendar of activities for their assigned BU across accounts/channels, in collaboration with Trade Marketing and Field Sales
Includes interface with customers for sell-in of CRM as a capability and growth driver (i.e. how to execute CRM via loyalty card activations)
Includes working together with Field Sales and Legal to acquire data from retailers in support of executing CRM
Works together with their assigned BU to land CatMan (category management) initiatives (i.e. assortment, planogram, store layout, and store clustering), particularly with retailers who share POS data with Unilever Philippines.
Includes working with Trade Marketing and Field Sales to land customized, bespoke initiatives with retailers, based on what their data is telling of their business and their shoppers
Works with their execution partner to bring to life aforementioned activities/initiatives, including future-fit retail capabilities that will bring the omni-shopper experience (offline and online) to the next level.
Required Qualifications
Must be willing to interface directly with customers/retailers, which means being able to go on-field regularly (but not frequently; the expectation is for sell-ins and trade visits when needed, usually 1-2x a month)
2 to 3 years’ experience in Customer Development or Sales
Strong in strategic thinking and insighting; is able to drive the implementation of strategy with a retailer, and also internally with their partner BU
Strong in stakeholder management; is not only able to manage a retailer and their agenda, but is also able to influence key leaders within their partner BU
Preferred Qualifications
Previous experience in Account Management or Field Sales is an advantage, but not a requirement
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee. Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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