AGM - National Trade Marketing MT

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

If you’re looking for a role with variety, this is it. As an Associate General Manager - National Trade Marketing for Modern Trade, your main focus will be to support all activities within your department and Channel. You’ll support the head of Trade Marketing in implementing sales strategies and in providing the tools and means to implement the Ferrero Category strategies at the point of sale.

Main Responsibilities:

Channel Development & Activation

• Implement innovative trade marketing strategies that align with overall business objectives and drive sales growth.
• Identify and explore new chains/sub channels and partnerships to expand the brands presence and increase product visibility.
• Collaborate with sales teams to create channel-specific marketing plans for key retail partners, ensuring alignment with brand guidelines.
• Implement effective in-store and online promotions, displays, and merchandising strategies.
  
  

NPI and Campaign Management

• Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and threats
• Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars.
• Implement POS (Point of Sale) materials and displays to optimize brand representation at the store level
  
  

Data Analysis and Reporting

• Utilize data analytics to measure and evaluate the effectiveness of trade marketing campaigns.
• Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
  
  

Budget Planning & Management

• Develop and manage the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources.
• Monitor expenditures and provide regular budget updates to management
  
  

Collaboration with Sales & Cross Functional Teams

• Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements.
• Provide strategic input to optimize product assortment, pricing, and promotional activities
• Collaborate with product marketing, advertising, and other cross-functional teams to ensure integrated marketing efforts.
• Provide input into product launches, ensuring alignment with trade marketing objectives.
  
  

Co Packing & Global Projects

• Innovation with regards to co packing initiatives to drive business
• Working on global aligned projects for all brands
• Replicate learnings from similar markets to drive business
  
  

Who we are looking for:

• Post Graduate/ MBA as Academic degree preferred
• Minimum 15 years’ experience in Trade Marketing operations,
• Experience gained preferably in an FMCG environment
• Experience in managing and coordinating the complete process flow of in-store activities
• Understanding of the Modern Trade Business
• Fluency in English
  
  

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.

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