Social Media Manager B2B

About the role

vFairs is looking for a creative, strategic, and data-driven Social Media Manager to own our brand presence across platforms — led by LinkedIn, and extending across Instagram, Facebook, X, TikTok, and YouTube. This is not a scheduling role. You will be expected to drive measurable demand, build a genuine community of event professionals, and bring ideas to the table.

You will also play a key role in shaping the online voice of our CEO — helping him build thought leadership and position vFairs as the go-to event technology brand in the B2B space.

What you’ll own

1. Social content ownership

• Own day-to-day posting, scheduling, and performance tracking across all social platforms
  

• Maintain a consistent brand voice across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube
  

• Build and lock a strategic content calendar at least two weeks in advance, aligned with campaigns, launches, and industry moments
  

• Proactively plan around special days, awareness moments, and cultural events relevant to our audience
  

• Repurpose long-form content (podcasts, blogs, videos) into snackable social assets
  

• Collaborate with design, product, and content teams to keep messaging and visuals aligned
  

2. Performance and reporting

• Own social media metrics and come to every review meeting prepared with current data and your own analysis
  

• Identify what’s working, what isn’t, and proactively recommend changes 
  

3. Tier 1 audience growth and outbound engagement

• Run an ongoing outbound engagement programme to build vFairs’ presence among ICP-fit professionals
  

• Engage with relevant industry profiles, influencers, and partners to grow a genuine community around the brand
  

• Monitor and respond to comments, DMs, and mentions across platforms in a timely manner
  

4. CEO thought leadership

• Create and ghostwrite strategic LinkedIn content for the CEO that builds credibility and brand visibility in the B2B events space
  

• Align executive content with broader marketing initiatives and demand generation goals
  

5. Campaign ideation and execution

• Proactively bring forward campaign ideas for product launches, industry events, awareness moments, and company milestones
  

• Develop and execute social media campaigns end-to-end, from concept through to post-launch content
  

• Support demand generation by amplifying campaigns through relevant social content and storytelling
  

• Draft and promote award nominations and event-related announcements across platforms
  

6. Podcast and long-form content promotion

• Promote podcast episodes across social through a multi-format content arc — video bytes, carousels, pull quotes, infographics, and teasers
  

• Assist with guest outreach and communications for the vFairs EpicEvents podcast
  

Requirements