Social Media & Content Associate 30D25

The Social Media & Content Associate is a pivotal role within our marketing department, responsible for advancing our brand's presence and ensuring cohesive storytelling across all digital channels. As a part of the dynamic team, you will leverage creative content strategies to engage our audiences, drive compelling narratives, and optimize reach through various social media platforms. The role requires someone who is passionate about digital marketing, possesses strong storytelling skills, and has the ability to analyze metrics critically. Our ideal candidate is both innovative and analytical, driven by a desire to improve engagement and ROI through strategic content creation and execution.

Responsibilities

• Develop and implement social media strategies aligned with business goals across platforms.
• Create, curate, and manage all published content, including images and videos.
• Monitor, listen, and respond to users in a "social" way while cultivating community.
• Oversee design for social media accounts' appearance, layout, and feel.
• Analyze key metrics and tweak strategies as needed to improve performance.
• Collaborate with other departments to manage reputation and coordinate actions.
• Stay updated on new social media tools, best practices, and strategies.
• Implement the best SEO practices to increase organic followers online.
• Produce engaging and innovative editorial content as planned by editorial calendars.
• Generate weekly and monthly reports on traffic and analytics.
• Foster relationships with online influencers to build brand awareness.
• Participate in brainstorming and planning sessions for content development.

Requirements

• Bachelor's degree in Marketing, Communications, or related field preferred.
• Proven experience in social media and content creation is essential.
• Strong communication skills, both verbal and written, are required.
• Demonstrated ability to analyze social media metrics effectively.
• Experience with social media management tools and platforms is beneficial.
• High level of creativity and attention to detail to enhance engagement.
• Ability to work collaboratively in a fast-paced, dynamic environment.