Social Media Marketing Executive 31D25

The Social Media Marketing Executive is a dynamic and integral role within the marketing team, responsible for orchestrating and executing social media strategies that align with the brand's objectives and target audience. This role demands creativity, strategic thinking, and a deep understanding of the social media landscape. The executive will manage company social media accounts, produce engaging content, and identify trends and opportunities to enhance the online presence of the brand. With a focus on increasing brand awareness and driving engagement, the Social Media Marketing Executive will work closely with marketing and creative teams to craft compelling stories that resonate with audiences. The ideal candidate thrives in a fast-paced environment, is adept at analyzing social media metrics, and is passionate about leveraging social media to achieve business goals.

Responsibilities

• Develop and implement comprehensive social media strategies aligning with business goals.
• Create, curate, and manage published content across various social media platforms.
• Collaborate with internal teams to craft effective and aesthetically pleasing content.
• Monitor social media trends and adapt strategies to maintain competitiveness.
• Respond to social media inquiries and engage with community to foster relationships.
• Analyze social media metrics to inform future campaign strategies and improvements.
• Coordinate with graphic designers for developing engaging visuals and promotions.
• Identify and leverage new social media trends and platforms for potential growth.
• Conduct regular audits of social media presence and track performance metrics.
• Organize and execute social media campaigns, promotions, and contests effectively.
• Stay updated with the latest social media best practices and technologies.
• Work closely with marketing and communication teams to ensure brand consistency.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience managing social media platforms and developing strategies.
• Excellent understanding of social media KPIs and analytics tools.
• Strong copywriting skills with the ability to create engaging content.
• Familiarity with design software and tools for producing visual content.
• Exceptional communication skills and experience in engaging online communities.
• Ability to handle multiple tasks and projects under tight deadlines efficiently.