SEO Specialist 13M26

As an SEO Specialist, you play a crucial role in enhancing the visibility and ranking of a company's online presence on search engines. You will be part of a dynamic team responsible for developing, implementing, and managing search engine optimization (SEO) strategies that drive organic traffic to the website. Your expertise in keyword research, on-page optimization, and link-building will be vital in improving our website's search rankings. The ideal candidate will have a deep understanding of search engine algorithms, proven experience in SEO practices, and the ability to analyze data to enhance website performance. You will collaborate closely with content creators and web developers to ensure SEO best practices are integrated into all digital activities.

Responsibilities

• Conduct in-depth keyword research to guide content strategy and improve visibility.
• Monitor and analyze SEO performance metrics to identify trends and insights.
• Collaborate with content creators to optimize content for improved search engine rankings.
• Develop and implement effective link-building strategies for website authority.
• Ensure website architecture and code meet best SEO practices and guidelines.
• Perform regular site audits to identify and resolve technical SEO issues.
• Stay updated on the latest industry trends and algorithm updates from search engines.
• Create and manage comprehensive SEO strategies tailored to business goals.
• Collaborate with web developers to ensure SEO best practices are implemented correctly.
• Analyze competitor SEO strategies and make recommendations for improvement.
• Generate monthly reports on SEO performance and present findings to stakeholders.
• Provide training and guidance to team members on SEO best practices and techniques.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience as an SEO Specialist or similar digital marketing role.
• In-depth understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, SEMrush, and Ahrefs.
• Strong analytical skills to interpret data and generate actionable insights.
• Familiarity with HTML, CSS, and JavaScript as it pertains to SEO practices.
• Excellent communication and collaboration skills for effective teamwork.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.