SEO Expert (225-903)

The role of an SEO Expert is crucial in driving organic traffic to a company's website through strategic implementation of search engine optimization techniques. An SEO Expert is responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines. They are deeply knowledgeable about the latest SEO trends and can use this knowledge to enhance a company’s online presence and ranking in search engine results pages (SERPs). By using best practices, an SEO Expert ensures that content is engaging and aligned with SEO strategies, helping to attract relevant users and increase the visibility of business offerings. The ideal candidate is analytical, detail-oriented, and has a passion for maximizing the performance of a digital content strategy.

Responsibilities

• Conduct comprehensive keyword research to guide content creators.
• Analyze website performance and provide insightful recommendations for improvements.
• Monitor search algorithms set by search engines to keep up with changes.
• Implement and manage strategies for on-page and off-page SEO optimization.
• Optimize website content, landing pages and paid search copy.
• Collaborate with web developers and marketing teams to implement SEO best practices.
• Conduct SEO audits and drive strategic initiatives to enhance online visibility.
• Track, report, and analyze website analytics and campaigns against SEO goals.
• Stay updated with the latest SEO and digital marketing trends and updates.
• Perform ongoing keyword discovery, expansion, and optimization.
• Develop and execute link-building strategies to enhance referral traffic.
• Assess and mitigate potential risks to SEO performance due to UX changes.

Requirements

• Proven experience as an SEO Expert or similar role in digital marketing.
• Strong understanding of search engine algorithms and ranking methods.
• Experience with tools like Google Analytics and Google Search Console.
• Proficiency in HTML/CSS and experience with content management systems.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Excellent communication skills, both written and verbal, for effective collaboration.
• Analytical mindset with critical thinking and problem-solving capabilities.