Direct Marketing Executive (225-924)

As a Direct Marketing Executive, you will play a pivotal role in developing and executing targeted marketing campaigns that engage specific audiences, driving brand awareness and conversions. You will collaborate closely with the sales and creative teams to create compelling direct marketing strategies that resonate with our customers and prospects. Our ideal candidate is detail-oriented, possesses excellent communication skills, and has a deep understanding of direct marketing principles and practices. You will manage end-to-end campaign processes, from planning and execution to analysis and reporting. If you have a passion for using data-driven insights to inform personalized marketing efforts, this role is a great fit for you.

Responsibilities

• Develop and implement direct marketing strategies to achieve company goals.
• Coordinate with sales and creative teams to design effective marketing campaigns.
• Monitor and analyze customer engagement and campaign performance data.
• Create detailed reports with actionable insights on campaign outcomes.
• Oversee the production and distribution of promotional marketing materials.
• Manage multichannel marketing campaigns across diverse platforms effectively.
• Adjust strategies in response to customer feedback and market trends.
• Build and maintain positive relationships with partners and vendors.
• Stay up-to-date on industry trends and competitive landscape developments.
• Ensure marketing content aligns with brand identity and messaging guidelines.
• Conduct A/B testing to optimize campaign effectiveness and ROI.
• Coordinate with the analytics team to refine target audience profiles.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• At least three years of experience in direct marketing or a similar role.
• Proven expertise in developing and executing successful marketing campaigns.
• Strong analytical skills with experience in data-driven decision making.
• Proficiency in using marketing software and customer management tools.
• Excellent written and verbal communication skills and creative thinking.
• Ability to work independently and collaboratively in a fast-paced environment.