Search Engine Optimization (225-619)

We are seeking a skilled and detail-oriented Search Engine Optimization (SEO) Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong analytical mind and a passion for optimizing web content to improve search engine rankings. As an SEO Specialist, you will be responsible for developing and implementing strategies to increase our company's online visibility, drive more organic traffic to our website, and ultimately generate more leads and sales. You should be familiar with the latest SEO tools and techniques and possess excellent communication skills to collaborate with cross-functional teams, including content creators, developers, and marketing strategists. If you are driven by results and have a proven track record of success in SEO, we would love to have you on our team.

Responsibilities

• Develop comprehensive SEO strategies to enhance website visibility and rankings.
• Conduct keyword research to guide content creators and target strategic search terms.
• Perform technical SEO audits and recommend improvements for better performance.
• Monitor and analyze website KPIs such as traffic and conversion rates.
• Collaborate with content creators to implement on-page SEO best practices.
• Identify content gaps and opportunities to attract and engage target audiences.
• Optimize website structure, meta tags, URLs, and alt texts for better SEO compliance.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Collaborate with developers to ensure SEO settings are incorporated into web design.
• Lead link-building campaigns and outreach to enhance site authority and credibility.
• Generate insightful SEO reports to communicate progress and identify improvements.
• Work with analytics tools to track client behavior, preferences, and feedback.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of two years of professional SEO experience in digital marketing.
• Proficiency with SEO tools like Google Analytics, SEMrush, and Ahrefs.
• Strong understanding of search engine algorithms and ranking methods.
• Excellent written and verbal communication skills for coordinating across teams.
• Ability to manage multiple projects and work in a fast-paced environment.
• Experience with website analytics tools and data analysis abilities.