Product Manager - Branded Products Emerging Markets

Job Description- Product Manager

Position: Product Manager

Grade – G9B / G10

Reporting: GM - Emerging markets

Experience: 7 to 12 yrs.

Job Location: Sun House, Mumbai

Education: B. Pharm, MBA (Marketing)

Responsibility: Branded Formulations for Emerging Markets

• Review and support preparation of the launch plan in coordination with the country resource. He/she need to support on aspects like Product understanding, Competition mapping, Patient opportunity, Patient Journey, Initial Desk and Digital (Social-media listening) research
• Planning & execution of strategies and plan, responsible for brand and BU promotion budget and P&L. Drive sales to achieve targets. Manage the profitability of assigned therapy & country
• Responsible for managing sales forecast, budget planning (Revenue and expenses)
• Define the strategic priorities for the brand and category for each brand/category which the person would manage
• Conceptualize and execute differentiated country specific marketing strategy to gain Market share for branded formulation. (Responsible for developing and execution of marketing tactics including Brand Repository: Print + Digital campaigns alongside congress for launch and post launch support)
• Conduct monthly reviews with country teams on KPIs for branded formulations
• Cross functional collaboration (sales/purchase/medical/market research)
• Responsible for developing the design and execution of marketing elements like print, inputs, campaigns and customer engagement activities
• Customer connect & KOL development through CME/Symposia to get marketing insights and feedback on brand/activities etc
• Participate in quarterly meetings with business and country teams thereby getting to understand business needs to help support the country in their business objectives
• The job needs travel to country for their quarterly business meetings