Marketing Automation Specialist

Job Description

Marketing Automation Specialist

Black Box, a comprehensive IT product and service solutions provider, is seeking an experienced Marketing Automation Specialist. This position on the Marketing Operations team will report to the Manager of Global Marketing Operations & Analytics. The location of this position is the Black Box office in Mumbai, India.

The marketing automation platform plays a pivotal role in our Marketing and Sales activities. Pardot is used throughout the customer journey to attract, engage and nurture prospects. As a Marketing Automation Specialist, you will contribute to the growth of our organization by building, optimizing, and managing marketing automation workflows that attract new qualified leads from various sources to Black Box.

Responsibilities

• Build and deploy demand generation programs/campaigns in Pardot with input from various stakeholders across the organization.
• Create emails, landing pages, forms, and reports. Manage A/B tests, and continuously optimize campaigns to improve performance.
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Manage and implement content translation and localisation for different regions.
• Creating template based & customised emailers in HTML & CSS on Pardot.
• Advance lead scoring and support asset tracking.
• Provide first-line support to international team members on the functionality of the marketing automation platform.
• Support the Marketing Operations Manager in data management initiatives, including the improvement of data integrity; segmentation and analysis; defragramentation, list management; testing; deployment; Integration and lead processes connected to Salesforce.
• Partner with our Salesforce admin to ensure proper Pardot-to-Salesforce data flow.
• Perform day-to-day system maintenance, driving improvements, and employing best practices.
  
  

• At least 3+ years of experience using a marketing automation tool.
• Proficiency in Pardot, HubSpot, Marketo, or experience in working on email marketing campaigns, lead generation, landing pages, forms, and nurturing.
• Proficiency in HTML & CSS is required, understanding of email-campaign best practices, as well as expertise with email fundamentals including reputation, spam, security & deliverability.
• Working knowledge of testing to check HTML for browser, device compatibility issues, email providers etc.
• Certification in marketing automation tools will be added advantage
• Basic Adobe Photoshop skills are required.
• Strong attention to detail.
• Ability to multi-task and meet deadlines.
• Excellent communication and interpersonal skills.
• Ability to work in multi-disciplinary and international teams.
• Fluent in English at the business level (written and verbal). Any additional language skills are welcomed in our international environment.