Assistant Brand Manager - Chandon Wines

Position

The Opportunity…

At Moët Hennessy, We Dont Just Create Exceptional Experiences – We Live Them.

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, its your turn. Imagine a career fueled by passion and creativity, where you redefine whats possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

Were thrilled to announce the opening for Assistant Brand Manager position at Moet Hennessy, Mumbai.

Job Responsibilities

How you will contribute…

Brand Strategy and Planning

• Preparation of all aspects of the relevant brand plans, in association with the Marketing Manager
• Coming up with innovative ideas for brand-led experiential events, communication campaign ideas (activations and promotions, etc.) and PR-led initiatives to deliver highly unique brand experiences
• Proposing associations basis brand needs, positioning and budgets
  
  

• Drive promotions and deliver timely marketing support for brands, working with the Marketing Manager.
• Achieve brand image, ATL & BTL objectives and maximize consumer value perception and bring to life key communication strategies through locally driven assets. Measure using key performance tools
• Build a relevant PR and digital (social) plan in line with strategic objectives and target audience in partnership with key agencies
• Conceptualize and execute scalable promotion ideas per brand in on-trade and off-trade in domestic channels (hotels, restaurants, MOTs, retail)
• Visibility & Merchandising Off and On-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
• Airport Duty Free Activations: Craft exciting experiential promotions at point of sale, best in class visibility.
• In association with Trade Marketing , review customer activation effectiveness in all channels with a pre decided ROI matrix. Assess effectiveness to KPI’s and develop post cycle recommendations for future activity
• Lead and oversee Promo Pack and POSM management, ensuring maison order deadlines and shipment dates are met, while monitoring budget impact.
  
  

• Understand P&L and be able to work cohesively with sales team to build these to ensure +CTP in accordance with brand guidelines
• Deliver/exceed brand financial objectives (revenues and contribution) and channel objectives
• Management & ownership of A&P expenditure, ensuring that committed expense remains within agreed and approved parameters. Provide Marketing Head with recommendations to optimize A&P, accelerate portfolio performance and mitigate financial risks
• Review sales forecasting and interact with the supply chain team to assist where remedial actions may be required to resolve supply issues
• Lead the management and monitoring of POS, promo packs, limited edition & clearance lines ensuring correct classification of stock and trade activation plan to exhaust stock on hand
• Negotiation with vendors on quotations basis acceptable rates, quality standards and timelines.
  
  

• Regular analysis and review of brand performance (including trade time), ensuring clear understanding opportunities, threats & competitor strategies
• Prepare Business Review reports for visiting regional/global senior management and Maison representatives.
• Manage external contracts with key trade: listings, point of sale visibility and merchandising, volume tracking basis activations committed in the contracts
• Track competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets
  
  

• Communicate with and motivate the sales team effectively in order to ensure the smooth and effective implementation of brand plan requirements
• Collaborate with internal teams and coordinate with external agencies (Activation/Event, Digital, PR, POSM) to brief and manage promotional materials.
  
  

• Lead project as needed and help write business and marketing plan in collaboration with necessary stakeholder – this could be anything from a Value Added Pack
  
  

• 3-5 years of strong relevant experience in Brand Marketing
• Knowledge and experience on new business, loyalty and digital products is preferred
• Understanding of RTM of products
• Good exposure to the digital ecosystem and consumer touch points to drive digital engagement. Passion for all things digital.
• Well versed in digital (mainly social) & e-commerce channel
• Strong proficiency with the Microsoft Office suite with strong working knowledge of PowerPoint and Excel.
• Understanding of Wines space is preferred
  
  

• Strong communication and interpersonal skills
• Creative thinker with a great solution orientation
• Curious with an appetite to learn
• Team player, reliable and dependable
• Data driven mindset, numerical and high attention to details
• Being an agile and strategic team player who could work well independently in an autonomous, multicultural and evolving business environment
• Proactive approach in getting things done
• Self-starter – someone who can manage the task from start to finish with minimal intervention
• Cross-culturally sensitive
• Digital & social media savvy
• Cross-culturally sensitive
• Appreciation or understanding of Luxury
  
  

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.