Ad Intel Analyst

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Review, verify and maintain Ad Intel reference data (brand definitions, corresponding parent company information and product category assignments) according to established guidelines and procedures. Harmonize unmapped vendor data to Ad Intel brands using established business rules, timelines and procedures. Recommend changes to business rules and updates as needed.

Work Shift: 3:00 PM to 12:00 AM

Job Responsibilities

• Harmonize unmapped vendor data descriptions and creatives to Ad Intel reference data using established guidelines.
• Read and understand source data in text format to classify brand information.
• Identify valid new brand records to flag for additional research.
• Maintain the integrity of the Ad Intel database through special projects
• Effectively research problem areas found in the database through daily maintenance procedures.
• Interact with Ad Intel Education department to provide input regarding specific advertising and guideline recommendations.
• Role focuses 90% on digital advertising brands; the remaining time is spent on other media.
  
  

Qualifications

• Must speak and write American English.
• Must have good interpretation and transcription skills.
• Must have basic computer skills.
• Must be able to work both independently and as part of a team.
• Must be able to meet expected benchmarks/KPIs for quality and output.
• Must have creative thinking and problem solving skills.
• Must have solid multi-tasking skills, and be able to prioritize workload to meet deadlines.
• Must be analytical and detail oriented, with independent decision-making abilities.
• Must have strong organizational skills.
• Must respond well to feedback.
• Must be proficient in spreadsheet software (Google Sheets).
• Experience working in a production environment is a plus.
• Knowledge of - and Interest in - American culture and advertising a plus.
• Must be aligned with Nielsen core values of Courage, Growth and Inclusion.
  
  

Additional Information

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If youre unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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