Brand Manager

Job title: Brand Manager Location: Mumbai About Opella Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people' s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. Headquartered in France, Opella is the proud maker of many of the world' s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. Purpose of the Role The Brand Manager will be responsible for driving the growth and equity of Opella India's Digestive Health and Personal Care brands. This role requires a strategic thinker with strong execution capabilities, capable of developing and implementing brand plans that deliver measurable business results. The incumbent will play a pivotal role in shaping brand strategy, leading integrated marketing execution, driving innovation, and managing financial performance across the assigned portfolio.

Main Responsibilities

• Brand Strategy & Planning
• Develop and execute annual brand plans aligned with overall business objectives
• Define brand positioning, messaging, and communication strategy
• Conduct consumer and market research to identify insights and growth opportunities
• Monitor the competitive landscape and recommend strategic responses in a timely manner
• Marketing Execution
• Lead end-to-end execution of integrated marketing campaigns across ATL (TV, Print, OOH), BTL (activations, in-store), Digital, and Trade channels
• Manage the creative development process with agency partners — including briefing, review, and approval of all brand communication assets
• Oversee on-ground activations and ensure brand visibility standards are consistently met
• Ensure planogram compliance and in-store visibility execution across key retail channels
• Drive new product launch execution — from pre-launch planning through to in-market tracking and post-launch review
• Coordinate with Sales, Supply Chain, and Trade Marketing teams to ensure seamless campaign and activation delivery
• Track and report on execution milestones and proactively resolve bottlenecks
• Innovation & Portfolio Management
• Identify and develop innovation opportunities, including new SKUs, formats, and variants
• Manage the product lifecycle, including portfolio rationalization where required
• Collaborate with R&D, Regulatory, and Supply Chain teams to support new product development and launch
• Consumer & Digital Marketing
• Develop digital-first content strategies across social media, e-commerce, and digital platforms
• Manage brand presence on key e-commerce platforms, including Amazon, Flipkart, and others
• Leverage data and analytics to optimize digital campaigns and enhance consumer engagement
• Financial & Budget Management
• Manage the A&P (Advertising & Promotion) budget with discipline and accountability
• Track return on investment (ROI) on marketing investments and optimize spend allocation
• Prepare monthly brand performance reports and contribute to business review presentations
• Stakeholder Management
• Work closely with cross-functional teams including Sales, Trade Marketing, Medical, Regulatory, and Supply Chain
• Manage external agency partners across creative, media, digital, and PR disciplines
• Present brand plans and performance updates to senior leadership on a regular basis
  
  

• Brand Growth & Market Performance
• Net Sales Growth (% Year-on-Year)
• Market Share (value and volume) — tracked via Nielsen / IQVIA
• Numeric and Weighted Distribution gains
• Share of Voice (SOV) versus key competitors
• Execution Excellence
• On-Time In-Full (OTIF) delivery of campaigns and activations
• Activation compliance rate across markets
• In-store visibility and planogram compliance scores
• New product launch performance score (versus launch targets)
• Number of activations executed versus planned
• Consumer & Brand Health
• Brand Awareness (Spontaneous & Aided)
• Brand Consideration and Purchase Intent scores
• Net Promoter Score (NPS)
• Digital engagement metrics (reach, impressions, engagement rate, CTR)
• E-commerce share and ratings
• Financial & Budget Management
• A&P budget adherence (% variance versus plan)
• Return on Marketing Investment (ROMI)
• Gross Margin contribution
• Innovation Metrics
• Number of new SKUs successfully launched
• Revenue contribution from innovation (% of total brand revenue)
• Time-to-market for new product launches
  
  

• MBA from a reputed institution (preferred)
• 5–7 years of experience in brand management / marketing within the FMCG sector
• Prior experience in Consumer Health, OTC, or Healthcare FMCG is a distinct advantage
• Proven track record of managing brands and delivering measurable business results
• Demonstrated experience in managing integrated marketing campaigns across ATL, BTL, and Digital channels
• Strong understanding of digital and social media and brand building in creator economy
  
  

• Strong strategic thinking and analytical skills
• Excellent execution and project management capabilities
• Consumer-centric mindset with strong insight generation skills
• Strong communication and presentation skills
• Ability to manage multiple stakeholders and agency partners simultaneously
• Financial acumen and budget management skills
• Entrepreneurial mindset with a challenger spirit, aligned with Opella's core values Why us? At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day. We Are Challengers. We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs. Courageous: We break boundaries and take thoughtful risks with creativity. Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. Radically Simple: We strive to make things simple for us and simple for consumers, as it should be. Join us on our mission. Health. In your hands. www.opella.com/en/careers