Branch Relationship Manager-Rural

Job Requirements

Job Requirements

Role/Job Title: Branch Relationship Manager-Rural

Function/Department: Rural Banking

Job Purpose

The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer is responsible for understanding the client needs and working with customers to help them make the right decisions with their accounts. The role bearer must maintain updated knowledge on all bank products and services to ensure high quality assistance in resolving customer queries as well as developing new relationships with prospective clients. This is a critical role which leverages business generation opportunities to help achieve larger organizational objectives.

Roles & Responsibilities

• Contribute to penetration of liabilities business in Rural markets through lead generations, account penetration and relationship deepening as per needs of customer.
• Ensure maintenance of Average Monthly Balance of Relationship of customers mapped to the incumbent.
• Deepen the relationship with existing customers of the branch.
• Ensure completion of account opening formalities with strict adherence to KYC norms. (Field verification Mandatory)
• Engage customers with multiple products at the time of account Opening. (viz: Mobile banking / Net banking registration / Recurring Deposit-Fixed Deposit activation)
• Ensuring account usage & constantly maintaining health of account.
• Ensure superior customer service to capture larger wallet share of population.
• Execute resolution of customer queries and issues.
• Recommend process changes in order to improve service efficiency and quality across the branch network.
• Provide support for implementation of livelihood advancement and community development initiatives.