Sales Operations Specialist

About the Role

We are seeking a highly organized and results-driven Email Marketing & Sales Process Specialist to support our U.S.-focused sales operations. This role is responsible for driving outbound lead generation, managing email marketing campaigns, nurturing prospects through multi-touch outreach sequences, and maintaining end-to-end CRM accuracy.

The ideal candidate has hands-on experience with lead research, email outreach, CRM administration, and sales process management. You will play a critical role in ensuring a consistent pipeline of qualified prospects, supporting SDRs and Account Executives with actionable lead intelligence, and optimizing outreach performance through data-driven decision-making.

This position requires strong analytical skills, attention to detail, experience with modern lead generation tools, and the ability to manage high-volume sales operations while maintaining excellent data quality.

• Research and source qualified U.S.-based prospects that align with the company's Ideal Customer Profile (ICP).

• Generate and maintain a consistent pipeline of high-quality leads for outbound sales activities.

• Utilize tools such as Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, or similar platforms for prospecting and enrichment.

• Gather and verify decision-maker information, company details, hiring signals, and business intelligence.

• Enrich lead records with relevant firmographic and demographic data.

• Validate lead quality and accuracy prior to distribution to SDRs and Account Executives.

• Support sales representatives by providing prospect insights to improve outreach personalization.

• Build, launch, and manage outbound email marketing campaigns targeting U.S.-based businesses.

• Develop and execute multi-step email nurture sequences including introduction emails, follow-ups, case studies, and re-engagement campaigns.

• Personalize messaging to improve engagement and response rates.

• Monitor campaign performance including open rates, click-through rates, reply rates, and conversion metrics.

• Conduct A/B testing for subject lines, email copy, audience segmentation, and send times.

• Surface highly engaged prospects and marketing-qualified leads to the sales team.

• Maintain email database hygiene by removing invalid, bounced, or unsubscribed contacts.

• Manage email deliverability, sender reputation, domain health, and inbox placement performance.

• Own the end-to-end management of leads within the CRM platform.

• Maintain accurate lead records, activities, ownership assignments, and sales stages.

• Upload, segment, assign, and distribute prospect lists based on campaigns and SDR territories.

• Review and route inbound leads according to established response-time SLAs.

• Ensure CRM data integrity by eliminating duplicates and correcting inaccurate information.

• Track lead progression through the sales funnel and maintain pipeline hygiene.

• Generate daily priority prospect lists based on engagement signals and sales readiness.

• Utilize CRM insights and AI-assisted tools to prioritize outreach opportunities.

• Collaborate with Sales, Operations, and Marketing teams to improve lead management workflows and operational efficiency.

• Prepare weekly and monthly reports on lead generation, campaign performance, and pipeline activity.

• Analyze outreach metrics and identify opportunities for process improvement.

• Monitor KPIs related to lead quality, engagement, deliverability, and revenue contribution.

• Provide actionable recommendations to improve campaign effectiveness and sales outcomes.

• Support leadership with accurate reporting and forecasting data.

• Minimum 3 years of experience in Lead Generation, Sales Development Support, Email Marketing, CRM Administration, or a related role.

• Proven experience sourcing and managing U.S.-based B2B prospect lists.

• Hands-on experience with lead generation and enrichment platforms such as Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, or similar tools.

• Experience managing outbound email campaigns through platforms such as Instantly, Lemlist, Smartlead, Mailshake, or equivalent.

• Strong CRM experience using platforms such as HubSpot, Close, Salesforce, Pipedrive, or similar systems.

• Understanding of email deliverability best practices, domain reputation, and email warm-up processes.

• Strong proficiency in Google Sheets and Microsoft Excel for data management and reporting.

• Excellent written English communication skills with the ability to create professional outreach messaging.

• Strong organizational skills and exceptional attention to detail.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Self-motivated with the ability to work independently and collaboratively.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Experience supporting outbound sales teams targeting the U.S. market.

• Experience in B2B staffing, recruitment, outsourcing, or professional services industries.

• Familiarity with sales automation, workflow automation, and AI-assisted prospecting tools.

• Experience building ICP frameworks and developing account segmentation strategies.

• Knowledge of sales funnels, revenue operations, and pipeline management best practices.

• Lead Generation

• Prospect Research

• U.S. Market Prospecting

• Email Marketing

• Email Nurturing

• Cold Email Outreach

• CRM Management

• Pipeline Management

• Sales Operations

• Data Analysis

• Campaign Optimization

• LinkedIn Sales Navigator

• Apollo.io

• HubSpot / Close CRM

• Email Deliverability

• Reporting & Analytics

• Attention to Detail

• Communication Skills

• Time Management

• Cross-Functional Collaboration