Performance Marketing Manager

Experience: 7 - 9 years

Location: Gachibowli

Job Summary

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities

• Digital Advertising & Campaign Management:
• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).
• Performance Analysis & Optimization:
• Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
• Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
• Identify new opportunities for growth and implement best practices to enhance campaign efficiency.
• Audience Targeting & Segmentation:
• Develop data-driven audience segmentation strategies for better targeting and personalization.
• Leverage first-party and third-party data to improve audience reach and engagement.
• Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.
• Continuous Improvement & Strategy Development:
• Implement automation, AI-driven optimization, and other cutting-edge strategies to enhance efficiency.
• Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
• Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic advertising.
• Cross-functional Collaboration & Leadership:
• Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
• Manage relationships with external agencies, vendors, and partners when needed.
• Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.
  
  

• MBA/PGDM in Marketing, Digital Marketing, or a related field.
• Experience in managing high-budget ad spends and large-scale campaigns.
• Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.