Job Description

  • Develop and execute targeted ABM email campaigns to engage high-value accounts.
  • Create personalized email sequences tailored to customer segments and buyer personas.
  • Manage and maintain segmented email lists with a focus on data hygiene and compliance.
  • Leverage AI tools for content generation, campaign optimization, and performance insights.
  • Conduct A/B testing for subject lines, content, and CTAs to optimize engagement.
  • Monitor campaign performance and generate actionable insights using relevant KPIs (open rate, CTR, conversions, etc.).
  • Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, etc.).
  • Collaborate cross-functionally with product marketing, sales, and customer success teams.
  • 2–3 years of professional experience in email marketing, with proven ABM campaign exposure.
  • Experience in SaaS product marketing is mandatory.
  • Experience in email marketing platforms (e.g. Mailchimp, Snov, Smartly, etc.).
  • Experience with AI-powered tools for email personalization and optimization.
  • Solid understanding of email list segmentation, deliverability, and automation workflows.
  • Strong analytical skills and ability to derive insights from campaign data.
  • Excellent written communication skills and attention to detail.


Job Details

Role Level: Mid-Level Work Type: Full-Time
Country: India City: Chennai ,Tamil Nadu
Company Website: https://www.innoppl.in Job Function: Marketing
Company Industry/
Sector:
Technology Information and Internet

What We Offer


About the Company

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