Associate - Performance Creative Strategist

About Us

Outskill (a GrowthSchool company) is building the world's most trusted school for professionals. Millions of learners come to us to accelerate their careers through cohort-based programs taught by the world's best operators, founders, and industry leaders.

We're entering our next phase of growth—expanding globally, launching new business lines, and building an enduring institution. As we scale, every hire plays a critical role in shaping what we build next.

Why The Role Exists

As a Performance Creative Strategist, you’ll sit at the intersection of creative strategy, performance marketing, consumer psychology, conversion copywriting, production, data, and AI.

This isn’t a typical “content + ads” role. Your job is to understand what makes people stop, engage, believe, and convert and turn those insights into a consistent pipeline of high-performing static and video ads.

You’ll own market and competitor research, creative performance analysis, ideation, copy, production direction, and AI-powered creative workflows to continuously improve the speed and quality of testing.

What You'll Do

• Performance & Creative Data Analysis
• Analyse CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS, Thumb-Stop Ratio, and creative-level performance.
• Identify winning hooks, angles, formats, messages, visuals, and offers.
• Turn performance data into creative insights, hypotheses, and next tests.
• Identify creative fatigue and opportunities to scale winners.
• Competitor & Customer Research
• Conduct ongoing competitor ad research across Meta, TikTok, YouTube, etc.
• Analyse competitor hooks, angles, offers, messaging, formats, and trends.
• Mine reviews, comments, communities, and social content for pain points, desires, objections, and buying triggers.
• Identify creative whitespace and new opportunities.
• Creative Strategy, Ideation & Conversion Copywriting
• Develop performance-driven creative concepts, angles, hooks, scripts, headlines, and CTAs.
• Apply direct-response copywriting and buyer psychology.
• Develop concepts across different audiences, funnel stages, and awareness levels.
• Static, Video & Production Direction
• Develop strategies for static, UGC, testimonial, founder-led, product demo, and video ads.
• Create briefs, scripts, storyboards, and visual direction
• Direct creators, shoots, designers, and editors.
• Shoot Direction & Creative Production
• Brief and direct UGC creators, influencers, actors, founders, designers, editors, and production teams.
• Provide direction on hooks, delivery, B-roll, product shots, framing, pacing, and visual execution.
• Creative Testing & Iteration
• Own the creative testing roadmap and prioritise tests based on data and hypotheses.
• Design structured tests across hooks, angles, messaging, formats, visuals, offers, creators, and CTAs.
• Analyse test results and systematically iterate on winners.
• AI-Powered Creative Workflows
• Use AI for research, competitor analysis, ideation, copy, scripting, image/video generation, and creative variations.
• Build repeatable AI workflows that increase creative speed, volume, and efficiency.
• Experiment with emerging AI tools/workflows and identify practical applications for creative strategy.
  
  

• 1–2 years of experience working in creative strategy, performance creative, or paid social content roles (D2C or agency experience preferred), ideally in fast-paced, growth-focused environments.
• Strong understanding of conversion copy, buyer psychology, hooks, storytelling, offers, objections, and CTAs.
• Strong grasp of paid acquisition, ad platforms, funnels, CAC, CPA, ROAS, and creative performance metrics.
• Proven ability to write scroll-stopping copy for performance marketing ads, social media.
• Design sensibility and a sharp eye for detail, ensuring every piece of content aligns with brand voice and visual identity.
• Ability to ideate, storyboard, and script engaging ad concepts, leveraging AI for speed and scale.
• Content research expertise with a knack for spotting cultural moments, trends, and insights that fuel viral campaigns.
• A rare blend of creative + analytical thinking, turning complex data into bold, actionable creative strategies.
• Understanding of platform dynamics across Instagram, YouTube, LinkedIn, Twitter, and emerging social platforms.
  
  

• Competitive salary and time-to-time surprises for additional efforts.
• Access to India's best AI minds, premium AI courses, cutting-edge AI tools, and innovative workflows to learn and grow with technology.
• Certificate of completion & Letter of Recommendation.
• Fun working environment.
• Hands-on experience with industry-leading AI platforms and tools that will enhance your career prospects.
  
  

• Performance & Creative Data Analysis
• Analyse CTR, Hook Rate, Hold Rate, CVR, CPA, ROAS, Thumb-Stop Ratio, and creative-level performance.
• Identify winning hooks, angles, formats, messages, visuals, and offers.
• Turn performance data into creative insights, hypotheses, and next tests.
• Identify creative fatigue and opportunities to scale winners.
• Competitor & Customer Research
• Conduct ongoing competitor ad research across Meta, TikTok, YouTube, etc.
• Analyse competitor hooks, angles, offers, messaging, formats, and trends.
• Mine reviews, comments, communities, and social content for pain points, desires, objections, and buying triggers.
• Identify creative whitespace and new opportunities.
• Creative Strategy, Ideation & Conversion Copywriting
• Develop performance-driven creative concepts, angles, hooks, scripts, headlines, and CTAs.
• Apply direct-response copywriting and buyer psychology.
• Develop concepts across different audiences, funnel stages, and awareness levels.
• Static, Video & Production Direction
• Develop strategies for static, UGC, testimonial, founder-led, product demo, and video ads.
• Create briefs, scripts, storyboards, and visual direction
• Direct creators, shoots, designers, and editors.
• Shoot Direction & Creative Production
• Brief and direct UGC creators, influencers, actors, founders, designers, editors, and production teams.
• Provide direction on hooks, delivery, B-roll, product shots, framing, pacing, and visual execution.
• Creative Testing & Iteration
• Own the creative testing roadmap and prioritise tests based on data and hypotheses.
• Design structured tests across hooks, angles, messaging, formats, visuals, offers, creators, and CTAs.
• Analyse test results and systematically iterate on winners.
• AI-Powered Creative Workflows
• Use AI for research, competitor analysis, ideation, copy, scripting, image/video generation, and creative variations.
• Build repeatable AI workflows that increase creative speed, volume, and efficiency.
• Experiment with emerging AI tools/workflows and identify practical applications for creative strategy.
  
  

• 1–2 years of experience working in creative strategy, performance creative, or paid social content roles (D2C or agency experience preferred), ideally in fast-paced, growth-focused environments.
• Strong understanding of conversion copy, buyer psychology, hooks, storytelling, offers, objections, and CTAs.
• Strong grasp of paid acquisition, ad platforms, funnels, CAC, CPA, ROAS, and creative performance metrics.
• Proven ability to write scroll-stopping copy for performance marketing ads, social media.
• Design sensibility and a sharp eye for detail, ensuring every piece of content aligns with brand voice and visual identity.
• Ability to ideate, storyboard, and script engaging ad concepts, leveraging AI for speed and scale.
• Content research expertise with a knack for spotting cultural moments, trends, and insights that fuel viral campaigns.
• A rare blend of creative + analytical thinking, turning complex data into bold, actionable creative strategies.
• Understanding of platform dynamics across Instagram, YouTube, LinkedIn, Twitter, and emerging social platforms.
  
  

• Competitive salary and time-to-time surprises for additional efforts.
• Access to India's best AI minds, premium AI courses, cutting-edge AI tools, and innovative workflows to learn and grow with technology.
• Certificate of completion & Letter of Recommendation.
• Fun working environment.
• Hands-on experience with industry-leading AI platforms and tools that will enhance your career prospects.