Senior Visual Designer Creative Lead

OVERVIEW

The Designer will be the creative force behind TransPerfects visual identity — crafting brand assets, performance-driven ad creatives, landing pages, and UI/UX experiences that resonate and convert. This role blends brand design with marketing ads and UI/UX, translating complex concepts into visuals that connect instantly across digital and offline touchpoints. Youll own TransPerfects design language across campaigns, web experiences, and product interfaces, ensuring every asset reflects a consistent and compelling brand story.

Note: This is an independent contributor role. You’ll own the complete charter — from strategy and planning to hands-on execution and delivery.

DESCRIPTION

• Lead the creation and evolution of TransPerfects brand identity and visual system for consistency across all channels.

• Design high-impact ad creatives, social media assets, and performance marketing campaigns optimized for conversion.

• Create landing pages and web experiences with strong UI/UX principles that drive engagement and user action.

• Develop marketing collateral including pitch decks, brochures, infographics, presentations, and sales materials.

• Partner with marketing, product, and leadership teams to translate strategies into compelling visual narratives.

• Build and maintain a scalable design system and component library for brand consistency and efficiency.

• Design motion graphics and video content for campaigns, product demos, and social platforms.

• Collaborate with content and performance teams to ensure visuals align with campaign goals and brand guidelines.

• Experiment with new formats, design trends, and creative approaches to enhance brand differentiation.

• Ensure all visual assets meet brand standards, accessibility requirements, and performance benchmarks.

REQUIRED SKILLS

• Brand identity design and visual system management.

• Performance marketing and ad creative design.

• Landing page design with UI/UX best practices.

• Multi-channel design (digital, print, events, social media).

• Presentation and pitch deck design.

• Motion graphics and video editing.

• Design tools proficiency (Figma, Adobe Creative Suite, Canva).

• Design system and template creation for scalability.

• Illustration and infographic creation.

REQUIRED EXPERIENCE AND QUALIFICATIONS

Bachelors degree in Design, Fine Arts, Communication, or relevant equivalent experience. 5–7 years of experience in visual design, brand design, or creative roles within marketing or digital-first environments.

DESIRED SKILLS AND EXPERIENCE

• Strong understanding of B2B brand communication and performance marketing principles.

• Experience designing for web, social, product interfaces, and conversion-focused campaigns.

• Ability to translate complex ideas into simple, memorable visuals that drive action.

• Familiarity with motion design tools (After Effects, Premiere Pro) is a plus.

• Strong eye for typography, color theory, layout design, and visual hierarchy.

• Excellent communication and collaboration skills for international teams and cross-functional partnerships.