Growth Associate - Performance Marketing

About The Team

We’re revolutionizing the way India shops — and we need curious, driven minds like yours to lead the charge.

Imagine seeing your favorite influencer in a show-stopping outfit, only to find there’s no way to buy it online. Frustrating, right? That’s the very gap we’re solving at Meesho through Content Commerce and additionally trying to shape more influencers become entrepreneurs— and you could be at the heart of it.

As our next Associate – Growth, you’ll play a pivotal role in solving one of the most common yet unexplored problems in Indian e-commerce: how to connect aspiration to access. And the solution lies in building a creator-driven commerce engine.

Content Commerce at Meesho

This role sits within the Content Commerce GM org, one of Meesho’s most exciting and high-potential bets. Content Commerce is the hottest new trend in e-commerce globally, and we’re working to make it mainstream in India, just like we did with reselling.

Within the Content Commerce org, you will be part of the Meesho Creator Club (MCC) team — a core team that focuses on onboarding, activating, and scaling creators across the country. The team’s mission is to enable creators to drive immersive, trustworthy, and high-conversion shopping experiences for Meesho users, directly impacting GMV and revenue.

What You Will Do

• As a Growth Associate, you will lead creator acquisition efforts. Your day-to-day will involve:
• Discovering new creator growth channels – from social platforms to community groups
• Designing growth experiments and campaigns to bring new creators into the Meesho ecosystem
• Activating and enabling creators to consistently participate in content commerce by building toolkits, incentives, and playbooks
• Collaborating cross-functionally with internal teams (product, ops, tech, creative) and external partners to drive outcomes.
  
  
  

• 1-2 years of experience in managing digital performance campaigns (Meta ads is preferred)
• In depth understanding of how to run a performance marketing campaign and knowledge of how to make analytical driven decisions from the campaign data is what would be required in this profile.
• 1-2 years of total work experience either in consulting from top tier firms or in tech start ups / tech companies in similar roles preferred
• Organizational skills Excellent communication skills, written and verbal
• Superior problem-solving and project management skills
• Strong track record with proven growth in your current organization