Digital Category Leader

Mission

About Us : At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport" We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years.

TEAM BACKGROUND : You will be a part of the digital commerce team at Decathlon, with a specific focus on - Category Strategy - GMV of all channels: Decathlon.com, MP, QC via MP/ stores, etc. - P&L responsibility - Conversion - Pricing & Offers - Assortment & competition tracking - Profitability - Category Analytics - Category experience - Input Metrics - NPS

JOB DESCRIPTION : A Digital Category Leader plays a critical role by overseeing the strategic management and optimization of product categories. This position requires a deep understanding of consumer behavior, market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories. The Category Manager collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience.

RESPONSIBILITIES:

Strategy

● Develop and execute strategies to drive online sales growth, enhance customer experience, and improve conversion rates. Stay updated on ecommerce industry trends, and customer preferences to recommend innovative strategies and initiatives.

● Conduct market research and competitor analysis to identify opportunities for differentiation and market positioning.

Project and Performance Management

● Monitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.

● PNL + Business Piloting

People

● Team Recruitment and Management

● Teammate Skills and Career Development

● Delegation and Decision Making

● Performance Evaluation for Team

Stakeholder Management / Collaborations

● Proactive business planning and owning the category online business case along with business finance and program teams.

● Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing.

● Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions.

● Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievances.

Profile

Qualifications :

1. Masters degree is preferred
2. 8 - 12 Years of experience in category management (Pref. in Digital)
3. Demonstrated expertise in category management, preferably within the D2C or ecommerce sector - Proficient analytical skills, with a strong ability in data analysis and market research
4. Outstanding communication essential

Office Location : Decathlon Anubhava, Bangalore

Way of Working: 4 Days work from office