Product Manager - Monetisation

Job Description

Role Purpose

Lead monetization strategy for DriveX Direct by designing, implementing, and optimizing revenue-generating features, value-added services (VAS), and partner integrations. Drive sustainable growth in revenue per transaction and attach rates.

Key Responsibilities

• Revenue Growth: Own and achieve quarterly revenue targets from platform monetization streams and VAS.
• Product Strategy: Define and deliver pricing, packaging, and bundling strategies for core offerings and add-ons.
• Partner Integrations: Identify, onboard, and integrate VAS partners (insurance, finance, inspection, warranties, etc.).
• Attach Rate Optimization: Design interventions to increase uptake of VAS per transaction.
• Data-Driven Optimisation: Analyse buyer/seller behaviour to refine monetization levers and reduce churn.
• Cross-Functional Execution: Work closely with Tech, Ops, and Marketing to roll out monetization features seamlessly.
  
  

• 4–7 years of product management or monetization experience, ideally in marketplaces or transactional platforms
• Proven track record in launching and scaling revenue-generating features
• Strong commercial acumen with data-driven decision-making skills
• Experience in managing external partnerships and integrations
  
  

• Building the product from scratch
• GTM exposure and relevant market bench study
• Revenue growth leading charter