Senior Marketing Operations Manager

<p class="MsoNormal">Welcome to Frontline Managed Services&reg; &ndash; where innovation, technology, and efficiency converge to redefine the landscape of IT, Financial, and Administrative Managed Services for legal and professional service firms. As pioneers in the industry, we are driven by a relentless commitment to excellence.</p><p class="MsoNormal"><br><strong>Join Our Team and Be a Catalyst for Change!</strong></p><p class="MsoNormal">We don't just follow industry standards; we set them. Our dynamic environment thrives on pushing boundaries and embracing challenges. We are more than a workplace; we are a community of forward-thinkers dedicated to shaping the future.</p><p class="MsoNormal"><strong>Position Overview&nbsp;</strong></p><p class="MsoNormal">The Marketing Operations Manager leads the systems, data, processes, and team that enable Marketing to operate as a scalable, high-performing organization. This role owns marketing technology, lead and deal management, data governance, performance reporting, workflow automation, and campaign infrastructure.&nbsp;</p><p class="MsoNormal">The manager partners closely with Marketing, Sales, and other business functions to improve operational efficiency, strengthen visibility into performance, and ensure leads and campaigns are effectively managed from initial engagement through pipeline. This role will also program manage key cross-functional initiatives, including the integration of acquired brands.</p><p class="MsoNormal"><strong>What You&rsquo;ll Do</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="mso-spacerun: yes;">&nbsp;</span>Lead and develop the marketing operations team responsible for website support,&nbsp;account&nbsp;research, campaign&nbsp;support, while&nbsp;establishing&nbsp;clear priorities, processes, quality standards, and performance expectations.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Own and scale the marketing operations ecosystem, serving as the primary administrator for HubSpot CRM&nbsp;and&nbsp;HubSpot Marketing Hub architecture, workflows, properties, lifecycle stages, lead scoring, automation, and integrations.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Manage the marketing technology stack, including HubSpot, Apollo, ZoomInfo, website forms, analytics platforms, and related vendors, with responsibility for administration, integration, troubleshooting, and continuous improvement.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Build and&nbsp;optimize&nbsp;campaign infrastructure, including forms, lists, segmentation, workflows, nurture programs, and lifecycle-based communication journeys.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Establish and&nbsp;maintain&nbsp;data governance and hygiene standards across contacts, companies, leads, deals, campaigns, and sources, including enrichment, deduplication, validation, synchronization, routing, and lifecycle management.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Own and continuously improve lead routing, scoring, assignment, qualification, and follow-up processes across inbound, events, paid media, and other demand sources.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Develop dashboards, attribution models, UTM standards, campaign structures, and reporting frameworks that measure campaign performance, funnel conversion, pipeline contribution, and marketing effectiveness.&nbsp;</li><li class="MsoNormal" style="mso-list: l0 level1 lfo1; tab-stops: list .5in;">Implement scalable automation and practical AI-enabled workflows to improve data acquisition, enrichment, campaign execution, reporting, analysis, and optimization, while&nbsp;maintaining&nbsp;process documentation, playbooks, and training materials.</li></ul><p class="MsoNormal">&nbsp;<strong>What You Bring</strong></p><ul style="margin-top: 0in;" type="disc"><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;"><span style="mso-spacerun: yes;">&nbsp;</span>7-10&nbsp;years of experience in marketing operations, revenue&nbsp;operations&nbsp;or a related field.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Previous&nbsp;experience leading or managing a team.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Deep, hands-on HubSpot&nbsp;expertise, including workflows, custom properties, list segmentation, lifecycle stages, lead scoring, reporting, automation, and CRM integrations.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">HubSpot certification is strongly preferred.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Experience managing marketing and CRM data, dashboards, integrations, campaign tracking, and system-driven processes with a high degree of accuracy.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Strong understanding of lead management, marketing attribution, pipeline reporting, data governance, and sales and marketing processes.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Ability to translate business requirements into practical operational improvements and execution plans.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Demonstrated ability to use AI tools for workflow development, data analysis, content support, process documentation, and operational efficiency.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Strong project management, problem-solving, and cross-functional collaboration skills.&nbsp;</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Excellent written and verbal communication skills, including experience creating documentation, playbooks, and training materials.</li><li class="MsoNormal" style="mso-list: l1 level1 lfo2; tab-stops: list .5in;">Comfortable working in a fast-moving environment with a pragmatic approach, strong bias for action, and the ability to build and standardize processes as the organization grows.&nbsp;</li></ul><p class="MsoNormal"><strong>Not Sure You Meet Every Requirement?</strong></p><p class="MsoNormal">We know that great candidates may not match every qualification listed. If you&rsquo;re excited about the role and believe you could be a strong fit, we encourage you to apply. We value potential and a growth mindset as much as experience.</p><p class="MsoNormal"><strong>Join Us</strong></p><p class="MsoNormal">At Frontline Managed Services, we celebrate different backgrounds, experiences, and perspectives. We are committed to building a team that reflects the clients and communities we serve.</p><p class="MsoNormal">&ldquo;We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.&rdquo;</p><p class="MsoNormal">&nbsp;</p>