Social Media Executive

We are looking for an agile and hands-on Digital Marketing Manager to drive growth for our smart home brand. The ideal candidate should be a builder, executor, and experimenter who can manage performance marketing, social media growth, and digital presence end-to-end. Key Responsibilities Instagram & Content Growth Plan and execute Instagram strategy (Reels, carousels, trends, UGC) Drive follower growth, engagement, and conversions Collaborate with creators and influencers Work on product storytelling and content shoots Performance Marketing (Meta + Google Ads) Manage and scale Meta Ads (Facebook & Instagram) Run Google Ads (Search, Display, Shopping, YouTube) Optimize campaigns for ROI (CTR, CPC, CAC, ROAS) Perform A/B testing for creatives, audiences, and funnels Execute retargeting and full-funnel strategies Google Presence & SEO Improve SEO rankings for key product and category keywords Manage Google Merchant Center & product listings Optimize overall Google presence and discoverability AI-Driven Marketing Use AI tools (ChatGPT, ad creative tools, automation tools) Automate workflows for content, ads, and insights Continuously test and adopt new AI tools to improve efficiency Growth & Experimentation Run rapid experiments across channels Identify new acquisition opportunities Analyze performance data and take action quickly Requirements2–5+ years of experience in digital marketing (preferably D2C/e-commerce) Strong hands-on experience with Meta Ads and Google Ads Experience in Instagram growth and content strategy Analytical mindset with a creative approach Familiarity with AI tools or willingness to learn quickly Highly agile, proactive, and execution-focused PreferredExperience with D2C brands or consumer tech products Understanding of smart home / electronics category Experience with Shopify or similar platforms What We’re Looking ForSomeone who moves fast and gets things done High ownership and accountability Strong problem-solving mindset Willingness to experiment and learn continuously