Social Media Manager 11N25

The Social Media Manager is a dynamic and strategic role responsible for developing and managing social media strategies across various platforms to enhance brand awareness, engagement, and audience growth. In this role, you will have the opportunity to creatively engage with our audience and communicate the brand's message effectively. The ideal candidate will possess comprehensive experience in social media campaigns, content creation, and analytics. They will work collaboratively across departments to ensure that our social presence aligns with the company’s goals and targets. As a Social Media Manager, you will be at the forefront of digital communication, playing a crucial role in shaping how our brand is perceived in the online world.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility.
• Create and curate engaging content tailored to the company’s target audience.
• Monitor social media channels to manage interactions and engage with followers promptly.
• Analyze performance metrics to optimize future campaigns and strategies effectively.
• Collaborate with the marketing team to ensure cohesive messaging across all platforms.
• Stay up-to-date with trending topics and emerging social media trends and platforms.
• Organize and execute social media advertising campaigns to promote brand initiatives.
• Identify and engage with key influencers and brand advocates to build community rapport.
• Develop and manage social media calendars and coordinate content scheduling.
• Conduct competitive analysis to identify new opportunities for growth and engagement.
• Craft clear and compelling copy that aligns with the brand’s tone and voice.
• Report regularly on social media performance and insights to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience in managing social media platforms for a brand or organization.
• Strong understanding of social media KPIs and analytics tools.
• Excellent communication skills, both written and verbal, are essential.
• Creative thinking with the ability to design engaging multimedia content.
• Ability to multitask and perform under tight deadlines consistently.
• Experience with social media advertising platforms such as Facebook Ads Manager.