Brand Marketing Specialist 10N25

A Brand Marketing Specialist plays a crucial role in establishing and promoting a company's brand identity. This position encompasses developing, implementing, and executing marketing strategies to enhance brand awareness, drive customer engagement, and ultimately increase sales. Having a keen understanding of both traditional and digital marketing channels, the Brand Marketing Specialist works collaboratively with cross-functional teams to ensure brand consistency across various platforms. Creative and analytical, the ideal candidate is a storyteller who leverages market trends and consumer insights to craft compelling brand narratives. In this role, the individual will foster partnerships and oversee campaigns from inception through to completion, ensuring they align with overall business objectives.

Responsibilities

• Develop and implement comprehensive brand marketing strategies and plans.
• Collaborate with creative teams to produce branded marketing materials and assets.
• Conduct market research and analyze consumer behavior to inform marketing strategies.
• Manage and optimize digital marketing campaigns across various online platforms.
• Coordinate and execute promotional events to engage target audiences effectively.
• Analyze brand performance metrics and generate detailed reports for stakeholders.
• Foster strong relationships with partners, media, and external marketing vendors.
• Ensure brand consistency across all marketing materials and communications.
• Identify new growth opportunities and emerging market trends impacting the brand.
• Oversee the production and distribution of diverse marketing content vehicles.
• Develop and maintain a comprehensive understanding of the competitive landscape.
• Work with internal teams to align brand strategies with business objectives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field required.
• Minimum of 3 years of experience in brand marketing or related roles.
• Proven ability to develop and execute successful marketing campaigns from start to finish.
• Strong knowledge of digital marketing platforms, social media, and analytics tools.
• Exceptional communication and interpersonal skills to effectively present ideas.
• Ability to work collaboratively in a team environment and manage multiple projects.
• Strong analytical skills with a strategic approach to problem-solving and decision-making.