SEO Executive 23N25

An SEO Executive plays a vital role in enhancing a company's online presence and search engine rankings. In the ever-evolving digital landscape, this role is crucial for driving organic traffic and improving brand visibility. The SEO Executive is responsible for implementing and managing effective SEO strategies to ensure that the company’s content reaches the right audience effectively. They work closely with content creators and web developers to optimize website architecture, ensure that best practices are followed, and make sure content is accessible and engaging to users. This position requires a blend of analytical skills and creativity to develop and execute successful SEO strategies. The ability to stay up-to-date with the latest industry trends, tools, and algorithms is essential for success in this role. The SEO Executive will work under the guidance of the Marketing Manager and collaborate with the digital marketing team to achieve overall business goals.

Responsibilities

• Develop and implement effective SEO strategies to increase organic traffic.
• Conduct keyword research using various tools to guide content creators.
• Monitor and analyze website performance using analytics tools like Google Analytics.
• Collaborate with developers to ensure SEO best practices are incorporated on websites.
• Perform ongoing audit of existing website content for SEO improvements.
• Stay updated with the latest SEO, search engine, and internet marketing industry trends.
• Analyze competitor SEO strategies and identify gaps in the company’s approach.
• Create and implement link building strategies to improve search engine rankings.
• Prepare detailed strategy reports and present findings to stakeholders and management.
• Drive content strategies by identifying relevant topics and optimizing content for search terms.
• Coordinate with social media teams to enhance overall online presence and reach.
• Ensure websites adhere to all search engine quality guidelines to avoid penalties.

Requirements

• Bachelor's degree in Marketing, Communications, IT or a related field.
• Proven experience as an SEO Executive or similar role in digital marketing.
• In-depth knowledge of keyword research and Google Analytics tools.
• Familiarity with content management systems like WordPress or Joomla.
• Strong analytical skills and ability to interpret data effectively.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Excellent interpersonal and communication skills for cross-functional collaboration.