Social Media Strategist 18N25

As a Social Media Strategist at our company, you will play a pivotal role in shaping our online presence and driving brand engagement across various social media platforms. Your primary goal will be to develop and implement innovative social media strategies that align with our company's objectives and resonate with our target audience. You will work closely with the marketing, design, and content teams to create engaging and shareable content that boosts our digital footprint. This role requires a proactive approach, analytical skills, and a deep understanding of social media trends and consumer behavior. Join us to transform our social media presence into a powerful driver of our brand message and business growth.

Responsibilities

• Develop and implement comprehensive social media strategies across all platforms.
• Collaborate with the content team to produce fresh and engaging social media content.
• Analyze market trends to improve our social media strategy and execution.
• Monitor, track, and report on social media metrics and performance regularly.
• Engage with customers and followers to foster a positive community online.
• Work with cross-functional teams for cohesive campaign plans and executions.
• Stay updated with the latest social media trends, tools, and technologies.
• Manage social media advertising budgets and allocate resources effectively.
• Conduct competitive research to benchmark our social media performance.
• Initiate and manage influencer partnership and collaborations for campaigns.
• Provide insights and strategic recommendations to enhance brand visibility online.
• Ensure all social media content aligns with brand voice and guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Strategist or similar role.
• Strong knowledge of social media platforms and best practices.
• Excellent written and verbal communication skills are essential.
• Proficiency in social media management and analytics tools.
• Strong analytical skills to interpret social media metrics effectively.
• Creative mindset with the ability to generate innovative ideas.
• Ability to work collaboratively in a fast-paced team environment.
• Experience with social media advertising and budget management is preferred.