Social Media Executive (225-729)

The Social Media Executive plays a crucial role in the digital marketing strategies of an organization. This individual is primarily responsible for developing, implementing, and managing the company’s social media presence across various platforms. With a keen understanding of social media trends, the Social Media Executive crafts engaging content that resonates with audiences while aligning with the brand's voice and goals. They are tasked with increasing brand awareness, fostering community interaction, and driving engagement through innovative social media strategies. Their efforts directly contribute to shaping the public perception of the brand and ensuring meaningful customer connections. This dynamic role also involves analyzing social media metrics, conducting data-driven strategies, and coordinating with other teams to amplify reach and impact.

Responsibilities

• Develop and execute social media strategies across multiple social media platforms.
• Create engaging and high-quality content that aligns with brand standards.
• Monitor and respond to user interactions promptly to maintain engagement.
• Analyze social media performance metrics to drive strategic improvements.
• Collaborate with marketing and design teams to produce visually appealing content.
• Stay updated on the latest social media trends and tools to leverage new opportunities.
• Manage and grow social media communities to enhance brand loyalty.
• Implement and track paid social media advertising campaigns effectively.
• Develop monthly editorial calendars to align with marketing goals and initiatives.
• Train staff on best practices for social media engagement and compliance.
• Organize and oversee social media contests or campaigns to increase followers.
• Report on the success and results of online marketing activities and campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in managing social media platforms for a business or brand.
• Strong knowledge of social media algorithms, trends, and analytics tools.
• Excellent written and verbal communication skills with creative flair.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with social media advertising tools such as Facebook Ads Manager.
• Proficiency in content creation software like Adobe Creative Suite or Canva.
• Strong attention to detail and a proactive approach to problem-solving.