SEO Executive (225-801)

An SEO Executive plays a critical role in the digital marketing landscape, driving the online visibility and ranking of websites on search engine results pages. This position requires a strategic thinker with a passion for digital marketing and the ability to adapt to ever-changing search engine algorithms. The primary objective of an SEO Executive is to enhance organic traffic and improve the search engine ranking of a website through keyword research, optimized content creation, and link-building strategies. This role involves analyzing website performance, staying updated with the latest trends in SEO, and ensuring the implementation of best practices. The ideal candidate will have a deep understanding of search engine optimization techniques, proficiency in digital analytics tools, and a keen analytical mindset.

Responsibilities

• Conduct keyword research to guide content teams and optimize digital marketing strategies.
• Implement and monitor backlink strategies aimed at enhancing website authority and rankings.
• Monitor and analyze website analytics to identify issues and optimize SEO efforts.
• Coordinate with content teams to ensure SEO best practices are implemented across digital channels.
• Stay updated with search engine trends to implement new strategies accordingly.
• Write and modify website content to ensure compliance with SEO guidelines.
• Perform ongoing keyword discovery, expansion, and optimization for the website.
• Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Research and analyze competitor SEO strategies to stay ahead in the industry.
• Optimize copy and landing pages for search engine marketing purposes.
• Generate periodic performance reports and present them to management, detailing progress and challenges.
• Develop and manage an SEO roadmap to drive consistent organic traffic growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as an SEO Executive or similar role with a track record of success.
• Excellent knowledge of current SEO practices and techniques, including Google Analytics.
• Strong analytical and problem-solving skills with data-driven thinking.
• Proficiency in HTML, CSS, and development methodologies that facilitate SEO improvements.
• Familiarity with various SEO tools such as SEMrush, Moz, or Ahrefs is essential.
• Excellent communication skills to effectively collaborate with cross-functional teams.
• Up-to-date with the latest trends and best practices in SEO and digital marketing.