Digital Marketing Executive (225-1010)

A Digital Marketing Executive is a key player in developing, implementing, and managing online marketing strategies to enhance brand visibility and achieve business goals. This role involves utilizing various digital marketing channels and tools to reach the target audience effectively. The successful candidate will work closely with the marketing team to optimize campaigns, analyze performance data, and drive strategic improvements. A Digital Marketing Executive should possess a strong understanding of content creation, social media engagement, SEO, PPC, email marketing, and analytics. This professional must stay updated with the latest trends in digital marketing, ensuring the company remains competitive in the digital landscape.

Responsibilities

• Develop and implement digital marketing strategies to meet business objectives.
• Coordinate with content creators to produce engaging and relevant marketing materials.
• Manage social media campaigns including content creation and performance tracking.
• Optimize website content for better visibility and search engine ranking.
• Plan and execute paid advertising campaigns on various digital platforms.
• Monitor and report on marketing campaign performance using analytics tools.
• Identify trends and insights to optimize digital marketing performance.
• Collaborate with internal teams to optimize user experience across platforms.
• Manage the company's CRM and email marketing strategies to nurture leads.
• Assist in the management of the company's online presence and reputation.
• Stay updated with the latest digital marketing trends and technologies.
• Analyze market trends to identify opportunities for campaign improvements.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• Minimum of 2 years of experience in digital marketing or similar role.
• Proven track record of executing successful digital marketing campaigns.
• Strong knowledge of Google Analytics, AdWords, and related tools.
• Experience with SEO, PPC, social media marketing, and content management.
• Excellent communication skills, both verbal and written, are essential.
• Ability to work independently and collaboratively in a fast-paced environment.