Digital Marketing Executive (225-1006)

A Digital Marketing Executive plays a pivotal role in managing the marketing strategies and campaigns for an organization. This position requires a combination of creativity, analytical thinking, and strategic planning to enhance brand visibility and engagement across various digital platforms. The ideal candidate should possess proficiency in using digital marketing tools and techniques such as content marketing, SEO, SEM, social media marketing, and email marketing. They are responsible for managing campaigns, analyzing data, and generating reports to optimize performance. The Digital Marketing Executive works closely with the marketing team to ensure alignment with business objectives and targets. This role demands staying up-to-date with the latest digital trends and technologies to effectively promote the brand and reach the targeted audience.

Responsibilities

• Develop and implement digital marketing strategies across various digital channels.
• Manage and optimize paid advertising campaigns, including Google Ads and social media ads.
• Conduct keyword research and utilize SEO best practices to increase organic traffic.
• Create engaging and compelling content for social media, website, and marketing campaigns.
• Monitor and analyze web analytics and campaign performance data regularly.
• Coordinate with the design team to produce visually appealing marketing materials.
• Stay updated with industry trends to identify new opportunities and challenges.
• Develop and manage email marketing campaigns, including list segmentation and performance tracking.
• Collaborate with other departments to align digital marketing efforts with company goals.
• Manage the company’s online reputation and handle customer feedback on digital platforms.
• Track competitors' online marketing activities for strategic insights and adjustments.
• Prepare detailed marketing reports to measure campaign success and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or a related field.
• Proven experience in a digital marketing role within a similar industry.
• Strong understanding of current online marketing concepts and best practices.
• Proficiency in digital marketing tools such as Google Analytics and Hootsuite.
• Excellent communication, writing, and analytical skills are essential.
• Ability to manage multiple projects and campaigns under tight deadlines.
• Knowledge of SEO, SEM, social media marketing, and advertising strategies.