Digital Marketing Executive 04D25

As a Digital Marketing Executive, you will play a pivotal role in developing and implementing marketing strategies across digital platforms to increase brand awareness, drive customer engagement, and enhance the online presence of the organization. You will be responsible for executing and optimizing digital campaigns, analyzing data to assess effectiveness, and collaborating with other departments to ensure cohesion in the overall marketing strategy. With your innovative ideas and keen eye for detail, you will contribute significantly to the growth and success of the company in the competitive digital landscape. Your expertise in emerging digital marketing trends and technologies will be crucial to staying ahead of the competition and achieving the company's strategic goals.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Monitor and analyze the performance of digital marketing campaigns for optimization.
• Collaborate with the creative and content teams to ensure cohesive brand messaging.
• Manage the company's social media platforms to enhance brand visibility and engagement.
• Conduct market research to identify new opportunities and consumer preferences.
• Maintain and analyze website traffic statistics to provide actionable insights.
• Coordinate with external agencies and vendors to execute digital marketing campaigns.
• Monitor industry trends to stay current with innovative digital marketing tactics.
• Design and execute email marketing campaigns to nurture and convert leads.
• Oversee the budgetary allocation for various digital marketing initiatives.
• Provide regular reports on ROI and KPIs using data analytics tools.
• Lead A/B testing for all digital media to optimize performance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• Proven experience in a similar digital marketing role is essential.
• Strong understanding of current digital marketing concepts and strategies.
• Proficient in marketing software such as Google Analytics and CRM tools.
• Exceptional communication skills, both written and verbal, are necessary.
• Ability to manage multiple projects simultaneously with strong attention to detail.
• Demonstrated analytical skills to interpret and leverage data effectively.