SEO Specialist 27D25

An SEO Specialist is a crucial asset for any company aiming to enhance their online visibility and search engine rankings. The role primarily involves developing and executing strategies that boost the company's search engine results organically. These specialists perform regular audits on existing websites, offer recommendations for improvements, and collaborate with various departments, such as content and marketing teams, to optimize web pages and ensure adherence to SEO best practices. Additionally, keeping up-to-date with the latest industry trends, algorithm changes, and tools is necessary for maintaining competitive edge. With expertise in keyword research, link building, and on-page optimization, an SEO Specialist ensures that the company's content reaches a wider audience, driving more traffic and potential conversions.

Responsibilities

• Conduct keyword research to identify opportunities for organic traffic growth.
• Optimize website content and landing pages to meet SEO best practices.
• Perform regular SEO audits and detailed performance reviews.
• Monitor and report on website traffic and search engine rankings.
• Stay current with SEO trends and search engine algorithm changes.
• Collaborate with the content team to implement SEO-focused strategies.
• Develop and execute link-building strategies to enhance domain authority.
• Provide SEO guidelines to technical teams for site architecture improvements.
• Analyze competitor websites and SEO tactics to adjust marketing strategies.
• Manage SEO tools and analytics platforms for data-driven decisions.
• Ensure all web pages are mobile-ready and have optimized speed.
• Coordinate with marketing campaigns to align SEO with broader business objectives.

Requirements

• Bachelor’s degree in Marketing, IT, or a related field is preferred.
• Proven experience as an SEO Specialist or similar digital marketing role.
• Deep understanding of search engine algorithms, ranking methods, and SEO tools.
• Proficiency in content management systems and HTML/CSS is advantageous.
• Analytical mindset with the ability to interpret performance metrics effectively.
• Strong communication skills to liaise with technical and creative teams.
• Experience with data analysis and reporting tools such as Google Analytics.
• Ability to work independently and manage multiple projects simultaneously.