Digital Marketing Executive 27D25

As a Digital Marketing Executive, you will be at the heart of our marketing team, spearheading innovative digital campaigns that capture target audiences and drive business growth. Your expertise in digital marketing strategies, coupled with your creative flair and analytical skills, will help develop and execute campaigns across various digital channels. You will be responsible for creating content, managing social media accounts, analyzing market trends, and optimizing online presence to enhance brand visibility and engagement. This position is ideal for a result-oriented individual who stays updated with the latest digital marketing trends and technologies and has a passion for growing a brand’s online presence.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels.
• Create and manage content for social media platforms, blogs, and websites.
• Analyze campaign data and metrics to evaluate the effectiveness of digital marketing activities.
• Collaborate with design and content teams to produce high-quality promotional materials.
• Conduct market research to identify new marketing opportunities and consumer preferences.
• Manage and optimize the company’s paid online advertising campaigns to maximize ROI.
• Coordinate with external partners and agencies for digital marketing initiatives.
• Monitor and report on competitor activity, market trends, and industry developments.
• Optimize website and social media content for search engine optimization (SEO).
• Utilize analytics tools to measure digital campaign performance and suggest improvements.
• Manage email marketing campaigns, including template design and audience segmentation.
• Stay informed about the latest digital marketing tools, platforms, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Proven experience in a digital marketing role, with a track record of successful campaigns.
• Strong understanding of current digital marketing concepts, strategy, and best practices.
• Proficiency in using digital marketing tools and platforms such as Google Analytics.
• Excellent analytical, communication, and project management skills are essential.
• Ability to work effectively both independently and as part of a team.
• Familiarity with SEO, PPC, social media, and email marketing strategies is required.
• Creative mindset with the ability to create engaging marketing content.