SEO Specialist (225-730)

An SEO Specialist is responsible for analyzing, reviewing, and implementing changes to websites so they are optimized for search engines. This role largely involves increasing the website’s visibility, driving organic traffic, and improving the site's rankings in search areas. The ideal candidate will possess a keen understanding of search engine behavior, knowledge of algorithms, and a strategic mindset to craft and execute various SEO plans tailored to the specific needs of our business. The SEO Specialist will collaborate closely with our content, development, and marketing teams to ensure all on-page and off-page SEO activities align with company goals. An analytical approach paired with creativity is key to succeeding in this dynamic field where search engine protocols and trends continually evolve.

Responsibilities

• Conduct thorough website audit and performance analysis to identify SEO improvements.
• Develop and implement effective link-building strategies to boost domain authority.
• Coordinate with content creators to develop SEO-friendly content and keyword strategies.
• Monitor and report on website traffic, rankings, and key SEO performance metrics.
• Stay current with the latest SEO and search engine trends and best practices.
• Perform keyword research regularly to identify new content and optimization opportunities.
• Collaborate with the development team to ensure technical SEO best practices are met.
• Analyze competitors to benchmark performance and identify growth opportunities.
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Evaluate and report on the success of SEO enhancements via site analytics and user engagement metrics.
• Implement and optimize various SEO tools, plugins, and SEM campaigns.
• Maintain and develop strategic partnerships to enhance the brand's online presence.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Proven track record of successful local, regional, or global SEO processes.
• Strong knowledge of SEO tools, such as Google Analytics, SEMrush, or Moz.
• Excellent analytical skills and proficiency in Excel for data reporting.
• Strong communication skills for articulating ideas clearly to various stakeholders.
• Detail-oriented with the ability to manage multiple projects in a fast-paced environment.
• Familiarity with HTML, CSS, and other web development resources is an advantage.