SEO Marketing Manager (225-902)

The role of an SEO Marketing Manager is integral to the digital success of an organization. This role centers on enhancing the online visibility of a company's brand and content through effective search engine optimization strategies. The SEO Marketing Manager must possess an in-depth understanding of technical SEO, content optimization, analytics, and trends within the dynamic digital marketing landscape. They work closely with content creators, developers, and marketing teams to implement and lead SEO campaigns that drive engagement, enhance user experience, and increase organic traffic. If you are a strategic thinker with a passion for online marketing and excel at staying on top of search engine algorithms, this could be an excellent opportunity for you.

Responsibilities

• Develop and implement SEO strategies that align with company goals and objectives.
• Conduct regular technical SEO audits and optimize website architecture.
• Research and analyze competitor strategies and performance to identify opportunities.
• Collaborate with content creators to ensure content is optimized for search engines.
• Work closely with web developers to ensure SEO best practices are integrated into code.
• Monitor, analyze, and report on website performance metrics using SEO tools.
• Manage and optimize local SEO campaigns to improve geographical search visibility.
• Stay updated with the latest SEO trends and algorithm changes across platforms.
• Develop link-building strategies to increase site authority and visibility.
• Train and guide junior team members on SEO best practices and methodologies.
• Analyze and measure the success of SEO activities and campaigns in meeting goals.
• Coordinate with marketing teams to integrate SEO efforts into broader campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in SEO and digital marketing roles.
• Proven track record of improving search engine rankings and driving organic traffic.
• Strong understanding of SEO tools such as Google Analytics and SEMrush.
• Excellent analytical, organizational, and project management skills.
• Experience in managing both on-page and off-page SEO activities.
• Strong written and verbal communication skills for effective collaboration.