Public Relations Officer (225-730)

A Public Relations Officer plays a vital role in managing the public image and reputation of an organization. They are responsible for creating and maintaining a positive public perception, while also communicating key messages to various stakeholders including clients, investors, employees, and the media. Their work involves crafting press releases, preparing media kits, organizing press conferences, and ensuring the organization’s message reaches the intended audience in a coherent and effective manner. The ideal candidate should possess excellent communication skills, be adept at crisis management, and have a keen understanding of media dynamics. With a blend of strategic planning, creativity, and resourcefulness, a Public Relations Officer is crucial in nurturing and sustaining the lead channeling process to target public audiences.

Responsibilities

• Develop and implement strategies to enhance the organization's public image.
• Write, edit, and distribute various types of content including news releases and speeches.
• Liaise with media outlets to secure and grow media coverage both online and offline.
• Coordinate public relations campaigns to meet organizational objectives effectively.
• Organize and facilitate press conferences to communicate key messages confidently.
• Monitor media coverage and create detailed reports to analyze the effectiveness of campaigns.
• Manage potential crisis situations and adverse publicity with poised communication strategies.
• Collaborate with marketing and advertising teams to ensure coherent communication strategies.
• Maintain strong relationships with stakeholders including clients, community leaders, and media figures.
• Develop talking points for senior executives for public appearances and events.
• Stay updated with public relations trends to apply innovative tactics and new technologies.
• Ensure all communications adhere to corporate branding guidelines and standards.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Proven experience of 3+ years in a public relations or communications role.
• Excellent oral and written communication skills for effective media engagements.
• Strong understanding of media needs, media relationships, and media planning activities.
• Ability to manage multiple projects and meet tight deadlines under pressure.
• Outstanding interpersonal skills to build and maintain strong professional relationships.
• Proficiency in public relations software and tools such as Cision or Meltwater.
• Exceptional strategic thinking, creativity, and a keen eye for critical details.