Social Media Marketing Executive (225-1003)

As a Social Media Marketing Executive, you'll have the exciting opportunity to shape the digital presence of our brand, engaging with diverse audiences across various platforms. Your creativity and strategic thinking will be integral in developing captivating content, executing successful social media campaigns, and driving engagement with our online community. This role calls for someone with a passion for storytelling and a keen understanding of the ever-evolving social media landscape. The ideal candidate will possess strong analytical skills to interpret audience insights and performance metrics, enabling them to optimize campaigns for maximum reach and impact. Join our dynamic team to connect with our audience in innovative ways and help elevate our brand's digital footprint.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness.
• Create, curate, and manage engaging content across all social media platforms.
• Monitor social media channels for industry trends, news, and competitor activity.
• Engage with followers, respond to inquiries, and foster a community atmosphere.
• Analyze social media metrics to assess campaign effectiveness and adjust strategies.
• Collaborate with cross-functional teams to align social media efforts with company goals.
• Stay updated with the latest social media best practices and technologies.
• Design and execute social media advertising campaigns to boost engagement.
• Provide regular reports on social media performance, highlighting key insights.
• Identify new opportunities to expand our social media presence and reach.
• Manage social media budget and allocate resources effectively for campaigns.
• Ensure all social media content aligns with the brand voice and company guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven experience in managing social media platforms for a brand or business.
• Strong understanding of social media metrics and analytics tools is essential.
• Excellent writing, editing, and communication skills for content creation.
• Creative thinker with a passion for storytelling and engaging audiences.
• Ability to work in a fast-paced environment and manage multiple projects.
• Knowledge of social media advertising and content creation tools is a plus.