Social Media Executive (225-1013)

A Social Media Executive is a vital member of the marketing team who specializes in leveraging social media platforms to promote a company's products, services, and content. As a Social Media Executive, your primary focus will be on developing and implementing highly effective social media strategies to engage online audiences, build brand awareness, and drive online traffic. You will be responsible for creating captivating content, managing day-to-day engagements on various platforms, and analyzing performance data to refine marketing strategies. Staying up-to-date with current social media trends and innovations to ensure optimal visibility and reach is indispensable in this role. The ideal candidate should have a keen understanding of social media dynamics and audiences, be creative, detail-oriented, and possess excellent communication skills.

Responsibilities

• Develop and implement comprehensive social media strategies to boost brand visibility.
• Create, schedule, and publish content across various social media platforms daily.
• Monitor and engage with audience comments, messages, and queries in a responsive manner.
• Collaborate with the marketing team to align social media campaigns with company objectives.
• Analyze social media data and generate performance reports on a regular basis.
• Stay up-to-date with the latest social media trends and best practices.
• Conduct competitor analysis to identify opportunities and learn best strategies.
• Organize and execute social media competitions and promotional events to increase engagement.
• Coordinate with content creators, designers, and influencers to develop collaborative content.
• Manage social media budgets and optimize spending for maximum reach and engagement.
• Address any issues arising from social media interactions, maintaining brand reputation.
• Suggest and execute new features or campaigns to drive social media growth.

Requirements

• Bachelor's degree in Marketing, Communications, or related field required.
• Proven experience as a Social Media Executive or a similar role is essential.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills with a creative flair.
• Proficient in social media analytics tools and data analysis.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Experience in graphic design or video editing is a plus but not mandatory.