Social Media Executive 24D25

We are seeking an experienced and creative Social Media Executive to join our dynamic marketing team. As a Social Media Executive, you will be responsible for developing and implementing our Social Media strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments to ensure that our brand's voice is consistent across all platforms. Your role will involve managing and enhancing our social media accounts, monitoring online interactions, and tracking engagement to evaluate the effectiveness of our social media campaigns. If you are passionate about social media, digital marketing, and building engaging content, we would love to hear from you!

Responsibilities

• Develop and implement effective social media strategies to achieve business goals.
• Create, curate, and manage published content across all social media platforms.
• Monitor social media channels and respond to customer queries in a timely manner.
• Collaborate with the marketing team to align social media content with brand strategy.
• Analyze social media metrics to track engagement and optimize future campaigns.
• Generate monthly reports on social media performance and reach insights.
• Stay up-to-date with the latest social media trends and technologies.
• Manage and oversee social media content calendars for timely delivery.
• Engage with audiences to foster a sense of community and brand loyalty.
• Coordinate with graphic designers for visual content creation.
• Facilitate communication between departments to maintain brand consistency online.
• Identify potential opportunities for influencer collaborations and partnerships.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a Social Media Executive or similar role for at least 2 years.
• Strong understanding of social media management and analytics tools such as Hootsuite.
• Excellent writing, editing, and communication skills with attention to detail.
• Ability to deliver creative content (text, image, and video).
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Experience with paid social media advertising on platforms such as Facebook and Instagram.