Social Media Executive (225-905)

A Social Media Executive plays a crucial role in building and managing a company's online presence by implementing strategies that enhance engagement and brand loyalty. This position requires a creative individual with excellent communication skills who can effectively interact with the company's audience across various social media platforms. The Social Media Executive is responsible for creating compelling content, monitoring social media channels, analyzing engagement data, and collaborating with other departments to align social media strategies with the company's marketing goals. Success in this role means enhancing customer interaction and strengthening the online footprint, directly impacting the company's growth and visibility.

Responsibilities

• Develop and implement strategic social media plans to align with business goals.
• Create and publish engaging content for all social media platforms regularly.
• Monitor social media channels for trends and potential opportunities for engagement.
• Analyze social media analytics to gauge the success of content and strategies.
• Engage with followers by responding to comments and messages in a timely manner.
• Collaborate with marketing and content teams to create a cohesive online presence.
• Identify and leverage influencer partnerships to expand brand reach and engagement.
• Manage social media advertising campaigns and track their performance outcomes.
• Stay updated on the latest social media trends and platform updates.
• Organize and manage social media contests and promotional events.
• Prepare comprehensive reports on social media performance and areas of improvement.
• Ensure all content aligns with the company's brand voice and guidelines.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Proven experience in managing social media platforms professionally.
• Excellent communication skills, both verbal and written, for effective engagement.
• Strong understanding of social media marketing strategies and analytics tools.
• Creativity and ability to generate original and engaging content ideas.
• Familiarity with social media management tools like Hootsuite or Buffer.
• Ability to work collaboratively with cross-functional teams and external partners.