SEO Specialist 01J26

As an SEO Specialist, your primary objective will be to maximize the volume of inbound organic traffic from search engines to our company website. You will achieve this by optimizing website content, conducting detailed keyword research, and analyzing performance metrics, among other tasks. The role requires a thorough understanding of SEO strategies, search engine algorithms, and the ability to communicate these effectively to various teams. You will work closely with content creators, web developers, and marketing teams to ensure SEO best practices are implemented throughout all content. Your goal is to improve our website's visibility on search engines, enhance user experience, and ultimately increase our company's online presence and profitability.

Responsibilities

• Conduct comprehensive keyword research to guide content creators and optimize web content.
• Analyze website performance metrics to make data-driven SEO improvements.
• Monitor search engine algorithms for potential impacts on website performance.
• Collaborate with web developers to ensure SEO best practices are implemented on websites.
• Develop link-building strategies to improve website authority and ranking in SERPs.
• Optimize website content, landing pages, and paid search copy to increase web traffic.
• Perform regular SEO audits, and report findings and recommendations to management.
• Stay up-to-date with the latest trends and changes in SEO and major search engines.
• Evaluate competitors’ SEO strategies to identify areas of opportunity and improvement.
• Work with the marketing team to align SEO goals with content and social media campaigns.
• Track and report on search metrics like keyword rankings and organic traffic trends.
• Compile and present SEO performance reports and analysis to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or related field preferred.
• Proven experience as an SEO Specialist or similar digital marketing role.
• Thorough understanding of SEO techniques, tools, and ranking strategies.
• Proficiency with Google Analytics, Google Search Console, and SEO software tools.
• Strong analytical skills for interpreting campaign performance and market trends.
• Excellent communication abilities to collaborate effectively with various teams.
• Up-to-date with the latest trends, tools, and techniques in digital marketing.
• Experience in HTML and CSS for making basic website changes recommended.