SEO Executive (225-919)

As an SEO Executive, you will play a crucial role in enhancing the online visibility of our brand and ensuring our website ranks highly on search engine results pages. You will be responsible for developing and implementing effective search engine optimization strategies to increase organic traffic to our website and improve our search engine rankings. Your duties will include conducting keyword research, analyzing website performance data, optimizing on-page and off-page elements, and collaborating with content writers to create SEO-optimized content. The ideal candidate should be well-versed in SEO tools, possess strong analytical skills, and stay current with industry trends and algorithm changes. Your contribution will not only significantly impact the company's online presence but also drive business growth by reaching a larger audience.

Responsibilities

• Conduct thorough keyword research to identify high-performing search terms and phrases.
• Analyze website performance using SEO tools such as Google Analytics and SEMrush.
• Optimize on-page elements like meta tags, headers, and URLs for better search ranking.
• Develop and implement link-building strategies to improve website authority.
• Collaborate with content teams to create engaging and SEO-optimized content.
• Monitor and report on SEO performance metrics and offer actionable insights.
• Keep updated with the latest industry trends and search engine algorithm changes.
• Perform competitive analysis to identify strengths and weaknesses and opportunities.
• Conduct technical SEO audits and work with developers to resolve issues.
• Use social media platforms to drive organic traffic and enhance visibility.
• Work with marketing teams to integrate SEO best practices into promotional activities.
• Prepare monthly or quarterly reports on SEO progress and initiatives taken.

Requirements

• Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
• Proven experience as an SEO Executive or in a similar role is essential.
• Strong understanding of SEO tools such as Moz, Ahrefs, and Google Analytics.
• Excellent analytical skills with a data-driven approach to problem-solving.
• Experience with HTML, CSS, and web development concepts is preferable.
• Ability to work independently and collaboratively within a team environment.
• Strong attention to detail and commitment to delivering high-quality results.
• Familiarity with content management systems and digital marketing software.