SEO Executive 08J26

An SEO Executive is a critical member of a digital marketing team, responsible for optimizing a website to increase its visibility in search engine results pages (SERPs). The role of an SEO Executive is diverse and involves a comprehensive understanding of search engine algorithms, content creation, and link-building strategies. They work closely with content creators, web developers, and marketing professionals to ensure that all content produced is optimized for success across various search platforms. In addition, the SEO Executive must stay current with evolving search engine trends and algorithms to effectively position the client's or company's online presence. This involves both on-page and off-page optimization strategies, competitive analysis, keyword research, and performance tracking. Ultimately, the SEO Executive aims to drive more organic traffic to the website, improve search engine rankings, and enhance the overall digital marketing strategy.

Responsibilities

• Conduct thorough keyword research to guide content creators and optimize website content.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Optimize the website's on-page elements to ensure high search engine rankings.
• Develop and implement successful link-building strategies to enhance website authority.
• Collaborate with web developers to ensure SEO best practices are incorporated into the website.
• Identify and implement strategies for increasing website traffic organically.
• Research and implement SEO content recommendations for new and existing pages.
• Stay up-to-date with the latest search engine trends and Google algorithm changes.
• Monitor and evaluate search results and search performance across major search channels.
• Assist in the creation of SEO-compliant sitemaps, navigation, and website architecture.
• Perform ongoing keyword discovery, expansion, and optimization for SEO and PPC projects.
• Collaborate with the marketing team to ensure smooth integration of SEO efforts.

Requirements

• Proven experience as an SEO Executive or similar role in digital marketing.
• Comprehensive understanding of SEO practices, algorithms, and ranking strategies.
• Experience with SEO tools like Google Analytics, SEMrush, or Moz is essential.
• Strong analytical skills and ability to analyze and interpret data effectively.
• Proficiency in HTML/CSS as it relates to SEO and website optimization.
• Excellent communication skills to collaborate effectively with team members.
• Proven track record of successful SEO campaigns and organic traffic improvement.